The Daily Mirror Flashcards
1
Q
Introduction
A
- prominent national mid market tabloid newspaper
- left wing political stance (mostly working class readership)
- critical of conservative government, scrutanising BJ for remaining as PM after what happened
2
Q
Context: The Newspaper
A
- midmarket national newspaper
- left wing political stance
- slogan – “the heart of britain”
- found in 1903
- working class readership (their content resonates with values and perspectives of target audience)
3
Q
Context: The Story
A
- specific edition published on 01/02/22
- about the scandal of ‘partygate’
- this edition reflects its dedication to upholding a sense of justice and accountability
4
Q
Analysis: BJ
A
- dramatic representation of partygate
- negative representation of BJ (criticise him)
- image is a midshot and focuses on code of expression – a smirk
- anchored with caption “im not going”
- failure to take responsibility and is smug with arrogance and uncaring attitude
5
Q
Theory of Representation
A
- Stuart Hall
- stereotypical representaions of BJ
- conveys its left wing agenda and raises awareness
- highlights inequalities of power — those in power flout the rules
6
Q
Analysis: Tories
A
- negative representation of tory party with their involvement in partygate
- subheading uses numbers to highlight misdemeanours e.g. “300 pictures handed over” “and still ZERO SHAME”
- the evidence is there but he still wont resign
7
Q
Analysis: Labour
A
- positive representation of KS (left wing)
- medium close up of KS, anchored with caption “crushing”
- referring to how he dealt with BJ
- positive of labour vs negative of event and BJ’s role in it — highlights their political allegiance
- could argue there is some bias due to this
8
Q
Conclusion
A
- critical examination of the conservative government
- scrutiny of BJ’s persistance at staying as PM
- reflects newspapers commitment to holding those in power accountable
