The Creative Development Process

Question 1

What are the principles to a creative environment?

Answer 1

1) be open-grey
2) give candid feedback- Pixar brain trust
3) ever changing process- Netflix and the house of cards
4) collaboration- great British diversity experiment

Question 2

What is the Waterfall models

Answer 2

• when there is a set output involved
• speed an adv
• sacrifices flexibility

Question 3

What is the Editorial models?

Answer 3

• content rather than channel led

- allows for speed

Question 4

What are the core elements of a brief

Answer 4

1) brand
2) brand essence
3) Personality
4) comms challenge
5) target audience
6) barriers
7) consumer insight
8) single minded proposition
9) reason to buy
10) tonality
21) mandatories