The Client And Agency Role

Question 1

What is the definition of marketing

Answer 1

1) American- creating communicating and delivering offerings that have value for customers and clients

2) chartered institute of marketing -
Identifying, developing and working

3) kotler- exploring, crafting and delivering value to drive profit

Question 2

What is the marketing objective

Answer 2

Understood as the what in what do we want to achieve

Question 3

What is the marketing strategy?

Answer 3

The how in how are we going to male this happen

Question 4

What 3 things should you focus on when formulating a marketing strategy?

Answer 4

1) the consumer
2) the market
3) the brand

Question 5

What are the 7ps of marketing?

Answer 5

1) product
2) price
3) place
4) promotion
5) people
6) process
7) physical

Question 6

What are the agency functions

Answer 6

1) account handling
2) strategic planning
3) creative
4) media

Question 7

What does Product refer to

Answer 7

• develop the product

- lead benefit, what’s its product portfolio, product strategy, reality vs perception

Question 8

What does price refer to

Answer 8

• versus competitors, between price and sales, how could it be adjusted?

Question 9

What does place refer to

Answer 9

• where is the product bought
• storage costs
• inventory and distribution costs

Question 10

What is promotion

Answer 10

How a company communicates what it does and what if offers

Question 11

What is people?

Answer 11

Social media creates continuous dialogue

People are the heart of service brands

Question 12

What is process

Answer 12

The process of giving a service- the behaviour of those who delivered is crucial to customer satisfaction

Question 13

What is physical

Answer 13

Physical evidence

• various diverse signals that the brand gives off to reinforce its credentials