The Cognitive Approach

Question 1

cognitive psychology

Answer 1

focuses on how people perceive, store, manipulate and interpret information

Question 2

schema

Answer 2

influential in the way people behaviour
mental maps of experience
features and functions that we have built up a schema of

Question 3

concept of schema- Allport and Postman 1947

Answer 3

showed two men (1 white, 1 black) arguing on a subway

when participants were asked to describe the picture the black man was painted as aggressive– social stereotyping

Question 4

schemas relating to people are called

Answer 4

stereotypes

Question 5

mental maps related to situations are called

Answer 5

scripts

Question 6

Tucker and Brewer 2003 found

Answer 6

most people think;
bank robbers are male
wear some disguise 
wear dark cloths 
gateaway car
--- borrowed from schema of fictional guards

Question 7

Theoretic models

Answer 7

indicate cause and effect of a particular mental processes e.g WMM, MSM

Question 8

computer models

Answer 8

development of computers and programming led to focus on how sensory info is coded and passed through the system

Question 9

who rejected this approach

Answer 9

Behaviourists rejected the idea of studying the mind because internal mental processes cannot be observed and objectively measured

Question 10

strength

Answer 10

considers mental processes that other approaches overlook

influence on therapies- CBT

Question 11

weakness

Answer 11

individual differences- assuming we all process info the same