learning approach Flashcards
classical conditioning
all animals born with reflexes in behaviour this is a stimulus and its natural response, when other stimuli are associated with the stimulus it triggers the same response
Key researcher cc
Ivan Pavlov 1927
Pavlov research
investigated the digestive system of dogs
he observed dogs salivated before presentation of food
switched his attention to behaviour
Process of Pavlov research
Before conditioning food - UCS = salvation UCR During conditioning ---- paired association food UCS + bell NS =salvation UCR After conditioning bell CS = salvation CR
strength application of CC
led to development of therapies for the reduction of anxiety and phobias ie. systematic desensitisation use of counter conditioning
strength of CC and OC
use of empirical method- by using controlled conditions it allowed them to establish casual relationships by manipulating the IV
limitation of CC and OC
use of animal research - can’t generalise
limitation Seligman 1970
animals are prepared to learn associations for survival needs
unprepared to learn associations that are not significant
Operant conditioning
people or animals learn through consequences
operant conditioning consist of
positive reinforcement- behaviour reoccur due to positive outcome
negative reinforcement- avoidance of negative outcome
punishment- behaviour less likely to reoccur
key researcher OC
B.F Skinner
B.F Skinner research
worked with an apparatus - skinner box
contained a lever that could administer reinforcements to rats and pigeons
when pressed by animal it delivered food pellets or a electric shock ( negative reinforcement)
animals would take any action to avoid the shocks - negative reinforcement
having learnt he lever delivered food they pressed it again– continues reinforcement
strength OC
used to shape behaviour– behaviour modification techniques based on reward used in education system
limitation OC
Little Albert experiment caused later life experiences of a all time fear of white rats
limitation
focuses solely on behaviour, other factors may be missed or ignored