The Business of Health Coaching

Question 1

Define

Contributory negligence

Answer 1

When a client contributes to his or her own injury.

Question 2

What accounts for more than 86% of national health care spending?

Answer 2

Chronic diseases

Much of that 86% is attributed to lifestyle-related diseases such as diabetes, CVD, and hypertension.

Question 3

What are some benefits of video-based coaching?

Answer 3

• Cost and time effective
• Minimal overhead cost for the coach
• Clients may be more at ease in their own environment
• Convenience
• Ability to see facial expression and body language

Question 4

On average, the yearly salary of a health coach in North America is roughly ____.

Answer 4

$61,000

$30-$200 per hour

The price will vary and a health coach can charge more based on geographical location. The health coach can also charge more based on their level of education (in a related field) and additional certifications.

Question 5

What are some general guidelines for video coaching?

Answer 5

• Hold sessions once a week, at the same time and same day of the week
• The optimal length of call is 30-60 minutes (excluding the first meeting)
• Ideal to have 12 meetings over a 3 month period

Question 6

What are some of the different coaching methods a health coach can participate in?

Answer 6

• In person
• Tele-coaching
• Group
• Email
• Text and mobile
• Video-based

Question 7

What are some pros to telephonic coaching?

Answer 7

• Easy
• More clients
• Easier to connect and find new clients

Question 8

What is the general role of all health coaches?

Answer 8

To assist clients in creating a roadmap to achieve their health and wellness goals.

Question 9

A business that publishes over 16 blog posts per month gets nearly _____ times more traffic than others.

Answer 9

3.5 times

Question 10

What are some effective marketing strategies?

Answer 10

• Website
• Blog
• Social media
• Podcasting
• Speaking events and workshops
• Articles and e-books
• Email marketing
• Networking
• Professional associations

Question 11

What are some benefits of group coaching?

Answer 11

• Social support
• Collective learning
• Cost-effective for the client
• Time-efficient for the coach
• Increased ability for a coach to work with more people

Question 12

What are some best practices for social media?

Answer 12

• Find your focus
• Plan ahead
• Appeal to your audience
• Hashtag
• Delegate, if needed

Question 13

What are some things you can do to create a compelling blog?

Answer 13

• Use images
• “How to” posts
• Write posts that are over 1,600 words for better search engine results
• Write original content
• Share on social media
• Be consistent

Question 14

Define

Gross negligence

Answer 14

Complete recklessness and disregard for the safety of others

Question 15

What are some general guidelines for email coaching?

Answer 15

• Email contact should be daily
• Emails should be as short as possible
• Respond to clients emails within 24 business hours
• Email coaching is best for the short term (one month or less)

Question 16

What elements are needed to create a binding contract and should be included in the coaching agreement?

Answer 16

• Offer of acceptance with a mutual agreement of terms
• Consideration
• Legality
• Ability of parties to enter contract with respect to legal age and mental capacity

Question 17

What are the common ways that a health coach can file for a business?

Answer 17

• Sole proprietor
• General partnership
• Corporation

Question 18

What are some general guidelines for telephonic coaching?

Answer 18

• Hold sessions once a week on the same day and time of the week
• The call should last roughly 30 minutes (exception is the first call which should last 60 minutes)
• Have 12 sessions over 3 months
• Texting can be added for additional support

Question 19

Email coaching works best for what kind of clients?

Answer 19

• Clients who have a difficult schedule and cannot meet at a set time
• Clients who want to feel like they have unstructured access to the health coach
• Clients who want to work with a health coach but have a limited budget

Question 20

What are the keys to being an effective group leader?

Answer 20

• Knowing the individual needs of the participants
• Having a general structure for each session while still being flexible
• Using several communication skills at once
• Having the ability to redirect the conversation, as needed.

Question 21

Why are workplace wellness programs on the rise?

Answer 21

Healthy employees cost less to insure, take fewer sick days, and are less likely to require disability leave.

The typical workplace wellness initiative includes a combination of programs and benefits such as lifestyle interventions, onsite gyms or gym membership discounts, healthier food options in cafes, and health coaching.

Question 22

What are some cons to telephonic coaching?

Answer 22

• Difficult to build rapport
• More challenging in the first few sessions with a client
• No non-verbal communication
• Increased chance of miscommunication

Question 23

What are some advantages and disadvantages of being a sole proprietor?

Answer 23

Advantages:

• Ease of creation
• Flow-through taxes

Disadvantages:

• Personal liability
• Need to raise capital

Question 24

Why should a health coach hire a lawyer who is familiar with laws and regulations that apply to the profession?

Answer 24

• Legal terms that you can use
• Professional liability insurance

Question 25

Under the “fair use” rule, a person may use another persons work for the purpose of:

Answer 25

• Critisim
• News reports
• Research
• Nonprofit educational use
• Parody

Question 26

What are some important documents to have a client sign before coaching begins?

Answer 26

• Agreement to participate
• Informed consent
• Waivers

Question 27

Define

Comparative negligence

Answer 27

The responsibility of the injury is shared between the health coach and the client