The Broadcast Industry

Question 1

The introduction of the broadcast industry in the Philippines started with the introduction of the __________ and ___________ system in the country.

Answer 1

telegrapgh, telephone

Question 2

Slowly, _______ became a fixture in Filipino homes. It was a friendlier medium since even illiterate people were able to understand news and information being “told” by the radio broadcast.

Answer 2

radio sets

Question 3

Thanks to radio, _________ also became a huge enterprise, as programs were full of product-sponsored materials and catchy radio ads with memorable lines and songs or jingles became part of pre-war pop culture.

Answer 3

advertising

Question 4

__________ came into the picture when an American engineer ___________ established Bolinao Electronics Corporation (BEC)

Answer 4

Television, James Lidenberg

Question 5

The Roces family of the Manila Times publishing business fame also went to television by establishing __________ in 1962.

Answer 5

DZTM-TV Channel 5

Question 6

Another __________ of the early broadcast industry was the simultaneous airing of programs on television and in the radio. Mostly, entertainment-oriented programs were the ones that ran such broadcasts.

Answer 6

characteristic

Question 7

Similar to press history, Philippine broadcast industry was put to ______ by the dictatorship of Marcos.

Answer 7

halt

Question 8

Since radio and television were more far-reaching and therefore more convincing in airing popular opinions, Marcos saw it as an enemy needed to be heavily censored and controlled. He even imprisoned the head of ABS-CBN that time, _______.

Answer 8

Jose Lopez Jr.