1 Flashcards
The study of how media messages are _______, _______ and ________.
crafted, sent, and received.
It is about understanding how media _______ encode the _________, release it through their ________, and figuring out how media audiences (the ________) decode the message sent.
senders, message, channels, receivers
It also guides us on how we should or could react to such messages, in order to have proper
feedback
is the plural form of medium, describes any channel of communication.
Media
Media is the plural form of medium, describes any channel of communication. This can include anything from printed paper to digital data, and encompasses art, news, educational content and numerous other forms of information. Anything that can reach or influence people, including phones, television, and the Internet can be considered a form of media.
Rouse, 2020
The development of early forms of media was directly connected to supporting or servicing other sectors in society, particularly in transportation, the military and government, and also in journalism.
Media as an Information Industry
When taken in the context of a specific culture, media becomes a viable business in itself.
Media can be part of the creative industries, especially those that produce media products that become a society’s cultural products.
Media as a Culture of Entertainment
The kinds of Media
Traditional, New, Social
covers the kind of media that were invented prior to the invention of the internet.
Traditional Media
pertains to electronic media that uses electricity and technology to deliver the
message or information, like radio and television.
Broadcast media
pertaines to the movies that carry audiovisual messages and are usually projected onto a huge screen in theaters or movie houses.
Film or cinema
When a media outlet is used to disseminate a piece of information to a large audience, that is considered as
mass media
was a term coined to refer to media that developed when the use of computer technology became ordinary and common on most parts of the world.
New media
also refers to a different or newer ways of creating, processing, and transmitting information that is also similar to traditional media.
New media
refers to Internet-maintained computer programs that could be installed in personal computers or portable devices, the sole purpose is to connect with other people using the same platform.
Social media
