2 Flashcards
consists of the
knowledge, the attitudes, and the sum of the skills
needed to know when and what information is
needed; where and how to obtain that information;
how to evaluate it critically and organize it once it is
found; and how to use it in an ethical way
Media and information literacy
According to ________ communication is the process by which messages or
information is sent from one place or person to
another.
Cambridge English Dictionary
“Communication refers to an effort to get people to
understand what one means. And that, certainly, is
one use of language and a social use of it. “
Noam Chomsky
Effective communication occurs when the effect of
the receiver has met the expectations of the sender
Kitson
Elements of Communication
Sender, Message, Channel, Receiver, Feedback
Noise
sender —– message —> receiver
Linear Model Of Communication
it consists of encoder, decoder, intrepreter and message
Schramm’s Model of Communication
consists of communicator, message, medium, receiver, and effect
Lasswell’s Model Of Communication
consists of sender, encoder, channel, decoder, and receiver
Shannon Weaver Model of Comnunication
physical & pyschological context
Transactional Model of Communication