The Bridge - Audiences - Component 2

Question 1

What is the bridge

Answer 1

• The bridge is a tv crime drama that is of Swedish/danish co production
• The series opens in a brooding manner when a female body is found on a construction site in malmo sweden, posed in a table representing a traditional family
• Saga is assigned to the case together with a Copenhagen police officer hanne thomsen, who is hostile towards saga due to her role in the incarceration of martin Rhode

Question 2

Where is the bridge set?

Answer 2

• The bridge is set in Copenhagen, Denmark and Malmo, Sweden

Question 3

How are audiences targeted via age?

Answer 3

• The main target audience of the bridge is 15+
• This demographic audience has been targeted via the bridge being shown after the tv slot watershed
• Where more adult/inappropriate scenes can be broadcasted

Question 4

How are audiences via gender targeted?

Answer 4

• We see that their is a cross gender appeal
• As female audiences may identify with saga as a role model
• And male audiences may identify with her partners (e.g. henrik)

Question 5

How are audiences targeted via social class?

Answer 5

• The left wing values of SVT 1 and DR1 would cater for a working class left wing Scandinavian audience
• Especially in regards to social and gender equality
• However the challenging narrative and highbrow culture of the serial is likely to target middle class

Question 6

How are audiences targeted via lifestyle & taste?

Answer 6

• The bridge may interest those interested in Scandinavian culture
• Experiencers may enjoy the vicarious thrill of crime drama narratives

Question 7

How are audiences targeted via genre?

Answer 7

• Primary target audience who may be fans of Nordic noir are niched together and targeted via their passion for the genre

Question 8

How are audiences targeted via star?

Answer 8

• Certain audiences have also been targeted by saga being perceived as a role model
• The character is popular and admired amongst Scandinavian culture due to the overwhelming success of the serial

Question 9

How are audiences targeted via Scandinavian culture?

Answer 9

• Certain audiences interested in all things Scandinavian, including people of that are but have moved somewhere else have been targeted via the culture shown in the serial
• Also students of Scandinavia may be able to better appreciate the intracte references within the shows narrative better

Question 10

How are audiences targetd via social media?

Answer 10

• Audiences have been targeted through use of social media by
• The bridge havin a heavy online social media presence offering audiences exclusive galleries, trailers and article
• The facebook page has a combination of 16,000 likes and 15,000 followers
• The twitter page also promotes audience interaction by posting questions and debates
• The twitter page has 1500+ followers

Question 11

What pleasures do the audience gain from watching television?

Answer 11

• Audiences watching the bridge and tv in general can gain many pleasures such as
• The star character having unusual representations of women
• And sagas disability as certain audiences may be able to relate to this
• Audiences can also gain a sense of escapism
• As the diversion means audiences enter another world/country

Question 12

Overview of reception theory by Stuart hall?

Answer 12

• Stuart halls reception theory is the idea that
• There are three hypothetical positions from which messages and meanings may be decoded
• Dominant, negotiated and oppositional

Question 13

How are specific audiences likely to respond to the bridge?