Life On Mars - Industry - Component 2 Flashcards

1
Q

Who produced life on mars?

A
  • Life on mars was produced by the BBC (British Broadcasting Corporation) in 2006 who have been notoriously known and have a strong reputation for making popular TV crime dramas
  • Such as doctor who and peaky blinders
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1
Q

What is life on mars?

A
  • Life on mars is a hybrid tv Sci-Fi/crime drama produced in 2006, but set in the 1970s.
    The show tells the fictional story of sam tyler (played by john simm) serving within the greater Manchester police as a DCI (detective chief inspector)
  • After being struck by a car in 2006, Tyler wakes up to find himself in the year of 1973, and finds himself working for a predecessor of the GMP - the Manchester and Salford police force, at the same station and location as in 2006.
  • Early on in the series Tyler eventually becomes aware and realises that he is now became a detective inspector which is one rank lower than his previous rank in 2006 as a DCI
    He then finds himself working under DCI gene hunt as part of a criminal investigation
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2
Q

What is the difference between a publicly owned and a privately owned organisation?

A
  • When the asset, corporation, or industry is owned by a private individual or group
  • When the asset, corporation, or industry is owned by the government
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3
Q

What is the BBC’s mission?

A
  • The BBC’s mission is to to inform,educateand entertain.
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4
Q

How does life on mars address all three mission objectives?

A

Inform:

  • Life on Mars informs the audience by raising awareness of alternative British values during the 1970s.
  • The role of gender, the state of the police service and the nature of crime during this era all serve to inform the spectator.

Educate:

  • The audience are encouraged to explore inspiring and challenging new subjects via the content of the narrative and genre conventions.

Entertain:

  • Life on Mars provides the public with innovative content that spans multiple genres. Therefore attempting to entertain its audience
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5
Q

Overview of vertical integration and the role of BBC worldwide?

A
  • The BBC is a vertically integrated organization as it has its own in house production unit
  • The BBC is also a commercial subsidiary, responsible for distributing its products and services around the world
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6
Q

What is the advantage of facilitating international co-production deals?

A
  • Benefit is the size of the target audience, which in the case of successful co-productions multiplies viewer ratings and revenue.
  • During production, the production costs are shared.
  • Pays off to plan well in terms of which country is assigned which part of the production.
  • Some companies tend to focus more on creativity, while others are more capable of providing post-production.
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6
Q

Overview of regulation and Ofcom?

A
  • Regulation is the process whereby a media text/ organization is observed by another body to ensure that they are following the rules and guidlines
  • Ofcom currently regulated the UkK television industry, and ofcoms main duty is to “further the interest of citizens and consumers”

To to this they

  • Ensure that television services are provided by a range of different organizations
  • Ensure that a wide range of high quality programmers are provided which appeal to a range of tastes and interests
  • Protect viewers from offensive or harmful material
  • Protect viewers from unfair treatment an ensure that their privacy is not invaded
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7
Q

What is the watershed?

A
  • The time when it becomes permissible to show
    programmes that are unsuitable for younger audiences.
  • In the UK, the watershed is at 9pm.
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8
Q

How does life on mars embrace watershed principles?

A
  • Themes of violence, kidnap, murder etc. are unsuitable
    for younger audiences.
  • These themes are typical of the crime drama genre, which is
    mainly suitable for adults.
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9
Q

Why might it be argued that the watershed is less relevant now than it was in the past?

A
  • The introduction of streaming and catch-up now enables
    watershed content to be available 24/7.
  • Watershed content is shared online (social media), resulting
    in a viral exposure to familiar and unfamiliar audiences.
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10
Q

Overview of marketing of life on mars?

A

There are a number of different ways strategies and technologies that media organizations can employ to market their products for example

  • Poster, trailer, tv magazine, billboards, tv shows, stunts, radio interviews
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11
Q

Why was the teaser trailer for the advert effective?

A
  • The puppets and non-diegetic voiceover was
    an intertextual reference to
    the 1970’s children programme
    Camberwick Green.
  • The advert exploited
    conventions of comedy as well
    as encouraging audiences to
    feel a sense of nostalgia.
  • The teaser advert achieved
    over 3 million views online
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12
Q

Why was the “Rules of modern policing” handbook an effective use of marketing?

A
  • The handbook became a national hit on what was a
    very un-pc police handbook.
  • The book became a Christmas best seller selling
    over 120,000 copies in 2006.
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13
Q

What was unique about the use of the BBC ident (logo)?

A
  • Original use of the BBC logo was a blatant
    throwback to the ident used during the 1970’s.
  • Audiences who were able to recognize the logo
    would likely feel a sense of nostalgia.
  • The retro style poster became so popular in bus
    stops, that they were ultimately stolen and began
    to appear on eBay for extortionate prices.
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14
Q

Overview of cultural industries by David Hesmondhalgh

A
  • David Hesmondhalgh theory is that cultural industry companies try to minimize risk and maximize audiences through vertical and horizontal integration
15
Q

What type of audience would each technique target?

Sold on a star, Sold on a character and Sold on a genre with a twist

A

Sold On A Star:

  • The star power is firstly measured
    by the serial being a BBC
    production (Mark of Quality).
  • John Simm (Tyler) is reputable
    from performances for The Bill,
    Heartbeat and Spaced.
  • Not necessarily a ‘star’ but
    recognizable.

Sold on a Character:

  • The edgy and deranged persona of Hunt was
    admired by audiences as the character’s
    values and ideologies were outdated.
  • His passion and vision for masculinity was one
    of comedy as from a contemporary
    perspective would be a vision that is no
    longer deemed appropriate to society.

Sold On A Genre With A Twist:

  • The crime drama genre is one that is nostalgic and certainly
    popular, with an exhaustive list of both British and American
    television productions.
  • Life on Mars offers the audience a narrative with the time travel.
  • Crime drama in some regard is repetitive but LOM concept
    of time travel,
  • Provides the audience with a ‘unique’ and
    ‘unconventional’ experience
16
Q

What type of audience would each technique target?

Sold on intertextuality, Enigmas, BBC Quality

A

Sold on Intertextuality:

  • The nostalgia of the 1970’s adheres
    to numerous intertextual references.
  • This ranges from music, fashion,
    cars, society, law, technology etc.
  • Nostalgic and reflective for
    audiences who can relate and reexperience the 70’s
  • informative and entertaining for
    younger audiences.

Enigmas:

  • Became a mantra in the 2000’s as audiences
    tuned in to discover.
  • Resolution came at the end of the
    second series but still left several
    threads dangling.
  • The audience still never discovered
    where he really was.

BBC Quality:

  • BBC has a vested
    interest in creating ‘quality’
    TV drama (crime in
    particular)
  • Such as luther and sherlock
  • The resume of these TV
    shows are all award winning
    and highly regarded by
    audiences.
17
Q

What type of audience would each technique target?

Brand Image

A
  • LOM created a brand of period TV which transcended the crime drama genre
  • hybridizing it and establishing other shows to follow the unique formula.
  • The sequel Ashes to Ashes was an example of this