The Bridge Audiences Flashcards
What is the Bridge? (contexts)
Where is the bridge set? (contexts)
What type of production is the bridge and who produced it? (contexts)
How are audiences targeted via age? (Knowledge and understanding)
15+ (TV slot post-watershed) to protect and advise about more mature scenes.
How are audiences targeted via gender? (Knowledge and understanding)
cross gendered appeal: -female audiences may identify with saga (role model/ aspiration)
-male audiences may identify with her partners (e.g. Henrik)
How are audiences targeted via social class (Knowledge and understanding)
-The left-wing values of SVT1 and DR1, would cater for a working class left wing Scandinavian audience.
- Especially in regards to social and gender equality
-However, the challenging narrative and highbrows culture of the serial is likely to target middle class.
How are audiences targeted via lifestyle and tastes? (Knowledge and understanding)
-may interest those interested in Scandinavian culture.
- experiencers may enjoy the vicarious thrill of crime drama narratives.
How are audiences targeted via genre (Knowledge and understanding)
-primary target audience- fans of Nordic noir- more alternative/niche audience
-(subtitles and BBC four slot)
How are audiences targeted via star? (Knowledge and understanding)
-Saga can be perceived as a role model.
-The character is popular and admired amongst the Scandinavian culture.
How are audiences targeted via Scandinavian culture (Knowledge and understanding)
-Audiences interested in all things Scandinavian, including ex-patriots of the area who have moved else where.
How are audiences targeted via social media? (Knowledge and understanding)
-The serial has a heavy online social media presence, offering audiences exclusive galleries, trailers, and articles.
-The Facebook page has a combination of 16,000 likes and 15,000 followers.
-The twitter page promotes audience interaction by posting questions and debates- 1500 followers.
-The Instagram page displays behind the scene content with total of 4,000 followers.
What pleasure do audiences gain from watching television? (Knowledge and understanding)
Overview of reception theory by Stuart Hall. (Theory)
“Reception Theory is the idea that communication is a process involving encoding by producers and decoding by audiences. the belief is that there are three hypothetical positions from which messages and meanings may be”
How are specific audiences likely to respond to The Bridge? (Theory)
