Audiences Big Issue Flashcards
What is the big issue
A social enterprise that acts as a hand up to thousands of vulnerable people across the uk.
What is the positive impact the institution has on vendors
It allows them to earn a sustainable income as they sell it to them for 1/2 the cover price meaning the make a return on investment as well as profit.
What evidence suggests that the big issue targets a specialised audience
The circulation figure being 88,073 in comparison to the more mainstream vouge at 1.2 mil.
Who does the content of the big issue appeal to.
People who are consciously aware of the political impact on vendors. Also people who favour more alternative content eg art, independent music and trans representations.
How can the internet and social media be used to target different demographics for the big issue.
The digital editor says that the internet and social media is important to target the younger demographic with less traditional methods.
How do magazine producers use other channels and platforms to market their product.
Josh bird featured on the one show at peak time on bbc one and also appeared on bbc radio 4’s last night show Westminster creating an opportunity for a larger audience through the use of digital convergence.
How does the big issue influence understandings of social equality.
By challenging the dominant debates around homelessness and poverty aiming to shape and change the perceptions beliefs and values of the audience.
How is this evident in the big issue ?
We see stories from previous vendors who have forced Success stories including Marvina newton who became a biomedical technician and the founder of ‘angel for youths’ charity for disenfranchised children.
Hi do demographic factors contribute to the way in which audiences interpret magazines.
How does the big issue encourage audience participation
Overview of gorge gerbners cultivation theory
How does it apply (get her)
Stuart halls reception theory
