The Boston Matrix Flashcards
1
Q
What is the Boston matrix?
A
A product portfolio analysis tool that classifies products according to market share and the growth rate of its market.
2
Q
What is the cash cow in the Boston matrix?
A
High share of a low growth market
3
Q
What is the star in the Boston matrix?
A
High share of a growing market
4
Q
What are the question marks in the Boston matrix?
A
Low share of a fast growing market?
5
Q
What is the dog in the Boston matrix?
A
Low share of a stable or declining market
