Brand/Branding

Question 1

What is a brand?

Answer 1

A unique feature that identifies a company’s product/service which differentiates it from its competitors.

Question 2

What are the advantages of having a strong brand?

Answer 2

1. Adds value to a product or service
2. Customer loyalty leading to repeat sales and word of mouth recommendation
3. Can use premium pricing
4. Retailers want to stock top selling brands
5. Reduce price elasticity of demand

Question 3

What are three ways to build brand identity?

Answer 3

USP, advertising, sponsorship

Question 4

What is branding?

Answer 4

Creating a certain image so that the product or service is easily memorable and easily recognisable in the customers mind.

Question 5

What is viral marketing?

Answer 5

A strategy that focuses on spreading info and opinions about a product/service from person to person through unconventional means such as email & text messages

Question 6

What is emotional marketing?

Answer 6

A strategy that focuses on marketing communication and refers to the practice or gilding brands that appeal directly to a customers emotional state and needs

Question 8

What are the three social trends?

Answer 8

Environmental concerns, ethical considerations, economic

Question 9

What is the design mix?

Answer 9

The combination of elements that make up a products design.

Question 10

What are the three parts of the design mix?

Answer 10

Function, costs, aesthetics