The Boston Matrix

Question 1

The Boston Matrix

Answer 1

The Boston Matrix is a model which helps businesses analyse their portfolio of businesses and brands

Question 2

What are the 4 Boston Matrix?

Answer 2

• The Dog
• The Cash Cows
• The Problem Child
• The Rising Stars.

Question 3

The problem child (Boston Matrix)

Answer 3

exciting but unpredictable, could be the next big thing or could flop, requires careful investment and needs to be monitored closely

Question 4

The cash cow (Boston Matrix)

Answer 4

established market share, highly profitable and stable cash flows

Question 5

the rising star (Boston Matrix)

Answer 5

established and growing market starting to pay back on investments, needs careful management and needs a developed marketing strategy

Question 6

the dog (Boston Matrix)

Answer 6

shrinking market share, falling profitability, time for a rethink or revival of fortunes.