Digital marketing

Question 1

Search engine marketing:

Answer 1

Search engine marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages

Question 2

Search engine optimization:

Answer 2

• Search Engine Optimization is optimizing a website’s technical configuration, content relevance and link popularity.
• It makes pages become easily findable and more relevant towards user search queries.
• This makes search engines rank them better.

Question 3

Pay per click marketing:

Answer 3

pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on.

Question 4

Digital marketing can help a business to…

Answer 4

• gain a Wider audience (global)
• Meet aims and objectives
• be More competitive
• Stay relevant
• gain more market share

Question 5

Features of Digital Marketing

Answer 5

Targeted marketing e.g. demographics etc.
Engagement statistics
Better communication
Web analytics
Online content
Mobile marketing
Electronic transactions

Question 6

What is Social media analytics

Answer 6

Social media analytics is the process of gathering and analyzing data from social networks such as Facebook and Instagram