The Big Issue Flashcards
How was The Big Issue initially funded?
The Body Shop helped The Big Issue Group to secure funding of £50,000 because the founder of TBS is married to a founder of TBI
How does The Big Issue fund the magazine now?
The Big Issue is not-for-profit: it is self sustaining and has diversified into different sectors to ensure the success of the magazine
How does The Big Issue support the homeless and their vendors?
By utilising profit from the Big Issue Shop and ad revenue
Who digitally distributes The Big Issue?
Zinio - one of the few magazine distributors that allows consumers to purchase issues one-off aswelll as through subscription to align with TBI’s ideology
Where is digital revenue from The Big Issue spent?
Digitally-made revenue is fed back into The Big Issue Group to support them with developing programmes to support vendors and people living in poverty
How is The Big Issue physically distributed?
Through vendors on the street who are homeless and/or facing poverty
Why did The Big Issue rebrand and relaunch the magazine in 2011?
As circulation had declined to only 125,000 copies per week, down from 300,000 copies per week in the early 2000s.
What else did The Big Issue do alongside the relaunch?
Raised prices in order to counteract the drop in sales
Give examples of celebrities The Big Issue has collaborated with
- David Bowie
- Robert Downey Jr
