I, Daniel Blake

Question 1

Who directed I, Daniel Blake?

Answer 1

Social-Realist Film Director Ken Loach

Question 2

Where did I, Daniel Blake receive funding from?

Answer 2

• The BFI (a non-profit organisation dedicated to preserving British cinema)
• BBC Films (a subsidiary of the British Broadcasting Corporation/BBC that produces and distributes films)

Question 3

How much did the film gross worldwide?

Answer 3

Over £12 million

Question 4

Names some of Ken Loach’s other films

Answer 4

• Kes
• Raining Stones
• Sweet Sixteen

Question 5

What was I, Daniel Blake’s budget?

Answer 5

Received £300K from the BFI and the total budget was estimated to be around £2million

Question 6

Which companies produced I, Daniel Blake?

Answer 6

A UK and French Co-Production between SixteenFilms (Ken Loach’s company) and WhyNot? Productions

Question 7

Give examples of awards I, Daniel Blake won

Answer 7

• 2017 BAFTA for Best British Film
• Palme D’or at the Cannes Film Festival
• César for Best Foreign Film

Question 8

Which company was responsible for distributing the film?

Answer 8

eOne - responsible for distributing the film to cinemas and negotiating with cinema chains to have the film exhibited

Question 9

Which company was responsible for marketing the film?

Answer 9

eOne - responsible for marketing strategies, getting promotion and publicity as effectively as possible by using a range of unconventional methods, (such as guerilla marketing)

Question 10

What genre is I, Daniel Blake?

Answer 10

Independent Social Realist

Question 11

In relation to I, Daniel Blake, what is Production?

Answer 11

Production is the process in which media products are constructed, (for example: script development, securing funding, casting, shooting/filming)

Question 12

In relation to I, Daniel Blake, what is Distribution?

Answer 12

Distribution is by which media products are delivered to an audience, (for example, the marketing campaign)

Question 13

In relation to I, Daniel Blake, what is Circulation?

Answer 13

Circulation relates to the amount of viewers that access a media product, (this can be measured through things such as viewer figures or ticket sales)

Question 14

Define Guerilla Marketing

Answer 14

An advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity.

Question 15

How did eOne market I, Daniel Blake?

Answer 15

• keeping with the geodemographic style of marketing, the films UK premiere was held at the Tyneside Cinema, a small independent cinema in the film’s setting of Newcastle
• clean graffiti, images of Daniel Blake powerwashed onto pavements
• project the image of Daniel Blake onto parliamentary buildings
• employed regional marketing officers in specific locations such as Newcastle, Liverpool, Glasgow, and others

Question 16

Where did I, Daniel Blake make more at the box office than in the UK and why?

Answer 16

France, and it was largely due to a stronger critical reception in France and greater interest in social-realist films in French Cinema-goers.