Black Panther

Question 1

Which company produced Black Panther?

Answer 1

Marvel Studios - a subsidiary of the Walt Disney Company

Question 2

Black Panther has won 3 Oscars. What were they for?

Answer 2

• Costume
• Production Design
• Original Soundtrack

Question 3

Define Afrofurturism

Answer 3

A cultural aesthetic that reimagines the Black experience through a lens of science fiction, technology, and fantasy.

Question 4

How much did Black Panther earn at the box office?

Answer 4

$1.34billion

Question 5

What 2016 # drew attention to the lack of diversity in Oscar-nominated films?

Answer 5

Oscarssowhite

Question 6

What percentage of Black Panther’s revenue came from Non-US countries?

Answer 6

48%

Question 7

How does Black Panther benefit from being horizontally integrated?

Answer 7

Both the production and marketing have more funding and resources allocated due to Disney/Marvel being horizontally integrated.

Question 8

Define a 360 degree marketing campaign

Answer 8

Using a wide range of advertising so more people are able to access the media product - large conglomerates such as Disney are able to utilise these campaigns as they have more funding

Question 9

Summarise the ‘Welcome To Wakanda’ event

Answer 9

An event held during New York Fashion Week which allowed audiences to be immersed in the world of the film and build a sense of connection. Many fashion designers attended and the designs were auctioned off with proceeds donated to Save The Children.

Question 10

Give examples of synergy of Black Panther

Answer 10

• A deal with Hasbro made many Black Panther toys, gadgets, costumes to encourage children to see the film
• A deal with Lexus had a Lexus LC 500 appear in the film and had an extended 60 second advert promoting the film during the Super Bowl