The Big Issue Flashcards
1
Q
What is the Big Issue?
A
The big issue is an unconventional current affairs magazine and also a multi-million pound social investment business.
2
Q
How does it work?
A
Magazines are sold on the streets by homeless and disadvantaged people. Vendors buy copies of the magazine for $1.50 and sell them for $3
3
Q
What is their Aim/Goal?
A
To dismantle poverty by giving them the opportunity to make profit.
4
Q
When was it launched?
A
- In response to the growing number of homeless people in London
5
Q
How do they reach Mass audience?
A
- Celebrity Endorsement.
- Having a range of topics and issues within the magazine to appeal to everyone. (all genders, ethnicities and ages)
6
Q
Describe the Design?
A
The logo and headlines are eye catching and bold to entice customers. Each magazine is unique to each other, to suit different target audience e.g. age
