ADVERTISING Flashcards
Give some written codes
- Headline
- Caption
- Slogan
- Logo
- Typeface
- Choice of Language
- Anchorage
- Informal Address
- Factual Address
Give some symbolic codes
- Key Imagery
- Setting/Location
- Hair, clothing & Make-Up
- Colour
- Facial Expressions
- Body Language
- Lighting
- Objects/props
Give some technical codes
- Composition/Layout
- Rule of Thirds
- Golden Ratio
- Cropping
- Camera Angles/Shots
- Special Effects
What are Maslow’s Hierarchy needs(in order from bottom)
- Psychological(basic needs like food)
- Safety(security of Family)
- Love/belonging(Friendship)
- Esteem(Confidence)
- Self-Actualisation(inner peace)
Give some of Persuasive Language
- Superlative(Greatest)
- Hyperbole(exaggeration)
- Alliteration( lovely Lydia)
- Neologism(ginormous)
- colloquial language(slang)
- Rhetorical Questions
- Humor(puns/jokes)
- Direct Address
- Commands(donate here)
- Buzzwords(offer,exclusive,new)
- Statistics/facts
Give some of Persuasive Techniques
- Glamorisation
- Celeb endorsement
- Scare/shock factor
- Sex appeal
- pathos(appealing to ur emotions)
- Ethos(appealing to self-confidence)
- Demonstrative Action(how to use the product)
- Hard sell(in ur face)
- soft sell(sells lifestyle/audience)
Gives some of Lines of Appeal
- Happy family/belonging
- Rich/luxurious lifestyle
- Dream and Fantasy
- Successful romance/love
- Elite people/experts
- Glamorous places
- Successful careers
- Art, Culture & History
- Nature & Natural World
- Beautiful women
- Self-importance & pride
- Comedy & humour
- Childhood(nostalgia)
- Intertextuality
- Parody
- Pastiche
Analyse by asking how and why they put intertextuality
- Media products reference other media products or general culture to create meaning.
- takes existing concept and exaggerate for comedic effects.
- Imitates the style as a form of tribute to the original
Whats an genre and the three types
-a type or category
Commercial Adverts: encourage the viewer to BUY
Charity Adverts: encourage the viewer to TAKE ACTION/INVOLVED
Educational Adverts: RAISE AWARENESS
Brand Identity
- Name
- Logo
- Colour
- Tone
- Slogan
- Jingle
- Typography
through branding, companies can communicate their…
VALUES; The Priorities and standards of the company
Ethos: The culture, spirit and attitude of the company
Analysing representation E N S C D R I P E
the way in which the media represents the world around us:
- Gender
- Age
- Ethnicity
- Nationality
- Sexuality
- Class and Status
- Disability
- Regional Identity
- Celebs/Politics
- Events
Negative/Stereotypes
-Controversy
-Male Gaze
-Stereotypes
Counter Stereotypes
LGBT
Ethnicity
Different types of Representations
- Under Representations
- Mis Representations
Ideologies + viewpoints
a collection of beliefs, values and morals that an individual or group holds
Ideologies are based on the brand ethos and values
VIEWPOINT: an individuals opinion or POV
