jungle book 2016

Question 1

context

Answer 1

based off original story but with more of a darker tone

was produced by walt disney pictures // follows the book it was based off more closely (mr Kimplings)

Question 2

production

Answer 2

• CGI: computer generated imagery, created the animals and the main actor playing mowgli acted against a green screen
• MPC: disney outsourced to create visual effects (cost/time saving, not all profits go to you - also one an award)
• shot recycling, beginning and end to pay homage)
• motion capture: the set was built virtually like you would for a video game
• voice casting (a lister celebs)

Question 3

distribution

Answer 3

via social media, disney’s synergy and tie ins, tv, youtube, fan clubs

Question 4

consumption

Answer 4

downloadable, steaming platforms (disney+/netflix), cinema, tv

Question 5

how they met a mass audience

Answer 5

• older family audience (teens) and older male demographic through cgi, special effects and darker themes
• pg rating
• accessible to global audiences in a variety of ways including new tech
• apeals to older generation through nostalgia, same songs
• synergy and tie ins