The Aristotelian Appeals

Question 1

Logos

To appeal to the audiences’ sense of reason or logic.

Answer 1

Ex. 1 - A Dole fruit juice commercial that hypes vitamin and calorie stats.

Ex. 2 - Verizon shows a map to prove it has better coverage than AT&T.

Question 2

Ethos

The character or emotions of a speaker or writer that are expressed in the attempt to persuade an audience

Answer 2

Ex. 1 - Crest saying 4 out of 5 dentists recommend using their products

Ex. 2 - A Marine veteran saying to be cautious in certain situations

Question 3

Pathos

To persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel

Answer 3

Ex. 1 - Someone telling another person that an area of town is more dangerous at night

Ex. 2 - A security company trying to sell their product and saying, “Our advanced security systems will protect the well-being of your family”