The 8 C's Flashcards

1
Q

The 8 C’s

A
  1. clear
  2. concise
  3. concrete and specific
  4. complete
  5. courteous
  6. coherent
  7. constructive
  8. correct
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2
Q

clear

A
  • the first C
  • para are carefully constructed (one topic per para)
  • sentences contain one main idea
  • word choice matched to your audience (avoid jargon)
  • concrete and specific language (appeal to the senses)
  • active (not passive) sentences (90% active verbs)
  • plain language
  • no long strings of prepositional phrases (word salad)
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