Textbook: Chapter 10- Public Opinion Flashcards
Preferences
Reflect what people want and are characterized by their intensity
Public Opinion
The aggregation of many citizens views and interests regarding political issues and leaders
Beliefs
Long held values that reflect how people understand the world
James Madison theory of factionalism
Factions are BAD
Political socialization
Preferences formed as the product of agents
In/voluntary social groups
What does it sound like stupid
Rational ignorance
People think they know stuff but actually don’t.
The magic of aggregation
Ummmm Ya….
Priming and framing
Ways people shape political veiws
Push polling
Questions are worded to shape respondents opinion
Bandwagon effect
Support increases solely because a lot of people support it
Ballot initiatives
People vote on issues rather than just congress