Text Information and Media Flashcards
a simple and flexible format of presenting information or conveying ideas whether handwritten, printed or displayed onscreen
Text
any human readable sequence of characters that can form intelligible words
Text
capable of being understood or comprehended
Intelligible
Why texts matter?
Texts matter because they are bearers of communication and movers of meaning across various media form
Types of text
Hypertext
Plaintext or unformatted text
Formatted text
serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
Hypertext
fixed sized characters having essentially the same type of appearance
Plaintext or unformatted text
appearance can be changed using font parameters
Formatted text
In general sense, tis means non-sequential reading and writing
Hypertext
refers to plain, raw text without any special formatting or styling. It lacks features like bolds, italics, font size, changes, or color variations
Unformatted text
refers to text displayed in a special, specified style
Formatted text
also called font, font type, or type. refers to representation or style of text in the digital format and usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characters.
Typeface
Types of Typefaces
Serif
Sans Serif
Slab Serif
Script
Decorative
connotes formality and readability in large amount of texts
usually used for the body texts of books, newspapers, magazines, and research publication
give a classic or elegant look
Serif
Examples of Serif
Example: times new roman, garamond, baskerville
brings a clean or minimalist look to the text
used for clear and direct meaning of text
give a modern look and is used primarily in webpage design
Sans Serif
Examples of Sans Serif
Example: arial, helvetica, tahoma, verdana, calibri
carries a solid or heavy look to text
can be used for large advertising sign on billboards
Slab Serif
Examples of Slab Serif
Examples: Rockwell, Paybill
draws much attention to itself because of its brush like strokes
usually used in wedding invitation cards or other forml events
Script
Examples of Script
Examples: Edwardian, Vladimir, Kunstler
caters to a wide variety of emotions or themes
Decorative
Examples of Decorative
Examples: Chiller, Jokerman, Curlz Mt
Common File formats
TXT (text)
DOC (document)
RTF (rich text format)
PDF (portable document format)
PS (postscript)
unformatted text document by an editor as notepad on Windows platform
TXT (text)
a native format for storing documents created by MS Word package which contains a rich set of formatting capabilities
DOC (document)
Cross platform document exchange; default format for Mac OS X’s default editor TextEdit
RTF (rich text format)
developed by Adobe systems for cross platform exchange of documents, supports image, and graphics
PDF (portable document format)
a page description language used mainly for desktop publishing
PS (postscript)
Design Principles and Elements
Emphasis
Appropriateness
Proximity
Alignment
Organization
Repetition
Contrast
refers to the importance or value given to a part of the text based content
Emphasis
refers to how fitting or suitable text is used for a specific audience, purpose or event
Appropriateness
refers to how near or how far the text elements from each other
Proximity
refers to hoe the text is positioned in the page 9
left, center, right, or justified)
Alignment
refers to a conscious effort to organize the different text elements in a page
Organization
ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page
Organization
concerns consistency of the elements and the unity of the entire design
Repetition
creates visual interest to text elements
achieved when two elements are different from each other
Contrast
