Test wdz Flashcards
Share Matrix categorizes products/business units into four quadrants based on their market share and market growth rate
The BCG Growth
Stars
High market share, high market growth. Require significant investment to maintain growth
Cash Cows
High market share, low market growth. Generate strong cash flow, requiring minimal investment.
Question Marks
Low market share, high market growth. Require significant investment to gain market share. High risk, high potential reward.
Dogs
Low market share, low market growth. Generate little cash and have limited growth potential. Often considered for divestment.
, also known as the fishbone diagram or cause-and-effect diagram, is a visual tool used to identify the root causes of a problem.
The Ishikawa diagram
Structure (The Ishikawa diagram)
It resembles a fish skeleton, with the “head” representing the problem and “bones” branching out to represent potential categories of causes (e.g., people, processes, machines, materials, methods, environment).
Purpose (The Ishikawa diagram)
To systematically explore and identify the various factors contributing to a specific problem.
A payoff matrix
is a visual representation of the possible outcomes of a strategic decision
SWOT
Strengths - internal factors that are favorable for achieving organization’s objective
Weaknesses - internal factors that are unfavorable for achieving organization’s objective
Opportunities - external factors that are favorable for achieving organization’s objective
Threats - external factors that are unfavorable for achieving organization’s objective
Strengths
internal factors that are favorable for achieving organization’s objective
Weaknesses
internal factors that are unfavorable for achieving organization’s objective
Opportunities
external factors that are favorable for achieving organization’s objective
Threats
external factors that are unfavorable for achieving organization’s objective
TQM (Total Quality Management)
is a management philosophy that focuses on continuous improvement in all aspects of an organization. The term “total quality” was first used by Armand Feigenbaum in 1969.