Test Two Flashcards
Which three activities would make a prospect active? Choose 3 answers
A . Sending an email to their assigned user
B . Submitting a Pardot form
C . Clicking on a custom redirect
D . Opening a Pardot email
E . visiting a Pardot-tracked page
Answer: B, C, E
LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission. Which Pardot tool should they use? A . Dynamic Content B . Form Handler C . Custom Redirect D . Pardot Form
Answer: B
The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Pardot feature of email flow could be used to run these tests?
A . Create a static list of approved users to use as the recipient list in the sending tab.
B . Create a dynamic list of approved users to use as the recipient list in the sending tab.
C . Create a test list of approved users to use in the testing tab of the email flow.
D . Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
Answer: C
Which two Salesforce features allow a view of a prospect’s Pardot landing page submission activity on the syncing contact?
Choose 2 answers
A . Pardot landing pages related list section
B . Engagement History component
C . Pardot Activities Visualforce page
D . Salesforce Activities section
Answer: C, D
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A . reCAPTCHA B . Kiosk/Data Entry Mode C . Progressive Profiling D . ''Not you''? Link
Answer: B
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
A . Check the Profile tab to make sure the prospect has the right drip program profile.
B . Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
C . Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
D . Check the Overview tab to determine whether the prospect is unmailable.
E . Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
Answer: B, D, E
The drip program ‘New Client Onboarding’ is set to ‘Only send emails during business hours (10am - 4pm M-F).’ The drip logic is outlined below:Start Step 1: Send email ‘Welcome.’Step 2: Pause 3 days.Step 3: Send email ‘Getting Started.’Step 4: Pause 7 days.Step 5: Send email ‘Tech Setup.’Step 6: Pause 7 days.Step 7: Send email ‘Complete Configuration.’ EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email ‘Getting Started’ be received by the prospect?
A . The prospect will receive the email Monday.
B . The prospect will receive the email Friday.
C . The prospect will receive the email Tuesday.
D . The prospect will receive the email Saturday.
Answer: A
How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow- up email each time he or she submits?
A . Send using the form’s completion actions.
B . Send using a segmentation rule.
C . Send using an engagement program.
D . Use a dynamic list to use as a recipient list on an email send.
Answer: A
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
A . Submitting a form on a landing page.
B . Matching an automation rule.
C . Viewing more than one web page.
D . Clicking on a tracked link in an email.
Answer: A, D
What would make the Salesforce connector become unverified?
A . The Salesforce account has reached the limit of the number of lead or contact records that could be created
B . The Pardot account has reached the limit of the number of prospect records that could be created
C . The connector user’s Pardot password was changed
D . The connector user’s Salesforce password was changed If you change the username or password the connector won’t work. Update the details in Pardot and re-verified the connector.
Answer: D
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
A . Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B . Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C . Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D . Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
Answer: A
What information is required when creating a prospect manually?
A . Campaign, Company, Email, Score
B . Account, Email, Profile, Score
C . Campaign, Email, Full Name, Profile
D . Campaign, Email, Profile, Score
Answer: D
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A . Create a special campaign to track pricing pageviews
B . Create a Page Action set to Tag prospects as having viewed it and add them to a list
C . Create a Form with a Completion Action to send a pricing sheet
D . Create a Dynamic List based on page view to segment automatically
Answer: B
Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?
A . Page action
B . Custom redirect
C . Campaign tracking code
D . Landing page
Answer: B
An Administrator wants to have a thank you email sent after the form on the ‘‘Request a Demo’’ landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A . Configure an autoresponder email to send as a completion action when the ‘Request a Demo’’ landing page has been submitted.
B . Configure an automation rule to send the email when ‘‘Request a Demo’’ form has been successfully completed.
C . Configure a segmentation rule to send the email when ‘‘Request a Demo’’ landing page has been successfully completed.
D . Configure an autoresponder email to send as a completion action when the ‘‘Request a Demo’’ form has been submitted.
Answer: D
What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field? Choose 2 answers
A . Adjust the lead settings in Salesforce.
B . Add a new lead record type in Salesforce.
C . Add a new custom contact field in Salesforce.
D . Add a new custom lead field in Salesforce.
Answer: C, D
Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)
A . When new prospects are imported into Pardot via a .csv file.
B . When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
C . When prospects are added to a static list.
D . When a profile is associated with the prospects.
Answer: A, B
What is the process to add a prospect who visits a pricing page to a list?
A . Create a page action
B . Create a segmentation rule
C . Use a Tag
D . Create an automation rule ***remember that the page should contain Pardot tracking
Answer: A
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
A . Landing page error B . Unsubscribed from email C . Assigned to a user D . Webinar attended E . Form submission
Answer: A, D, E
What user role must a Pardot user have in order to verify the Salesforce connector?
A . Sales manager
B . Sales
C . Marketing
D . Administrator
Answer: D