Test 5 Flashcards
What step type would be used in engagement studio to add prospects to another engagement studio program’s recipient list?
A . Rule
B . End
C . Trigger
D . Action
Answer: D
Which asset needs to be created first in order for a user to send a prospect a one-to-one email?
A . Autoresponder
B . Engagement studio program email
C . Email template
D . List email
Answer: C
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What is the recommended way to change the scheduled send date for the email.
A . Edit the scheduled email. select Wednesday for the new data, and save it
B . Edit the engagement studio program, select Wednesday for the new data, and save
C . Delete the engagement studio program and create a new program that is scheduled for Wednesday.
D . Delete the scheduled email and create a new email that is scheduled for Wednesday.
Answer: A
Which two capabilities are true for completion actions? Choose 2 answers
A . Completion actions are applied retroactively.
B . Completion actions apply to both visitors and prospects
C . Completion actions cannot be applied directly on a landing page.
D . Completion actions do not execute on image file downloads
Answer: C, D
A marketing user wants to send an email template to a prospect list, but the specific email template Isn’t available to choose when sanding a new list email.
How should the user resolve this Issue?
A . Edit the list to be available for ‘Email Sending’
B . Edit the email template to make it available for ‘List Emails’
C . Edit the list to be available for ‘Email Templates’
D . Edit the email template and choose the appropriate list
Answer: B
A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that in Pardot. For example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
A . Completion Action
B . Page Action
C . Automation Rule
D . Dynamic List
Answer: D
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
A . Submitting a form
B . Opening an email
C . Clicking a custom redirect
D . Unsubscribing from email
Answer: A, B
LenoxSoft has multiple forms containing a ‘Comments’ field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
A . Do not prefill
B . Always display even if previously completed
C . Maintain the initial value upon subsequent form submissions
D . Display other fields in this form based on the value of this field
Answer: B, C
What Information does the tooltip above each step on the engagement studio program report provide?
A . High-level metrics only for prospects waiting to complete each step
B . High-level metrics only for prospects who have completed the step
C . High-level metrics only for prospects who left the program at each step
D . High-level metrics only for prospects who have skipped each step
Answer: B
What variable tag must be included in an email to allow prospects to manage their email preferences?
A . %%opt_out%% or %%email_preference_center%%
B . %%unsubscribe %% or %% email_preference_ center %%
C . %%opt_out%% report_spam %%
D . %%unsubscribe % or %% opt_out %%
Answer: B
In Salesforce, Contacts are deleted if an Opportunity hasn’t been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
A . Engagement studio
B . Segmentation rule
C . Automation rule
D . Dynamic list
Answer: C
A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?
A . Dynamic content
B . Custom redirect
C . Layout template
D . Stock template
Answer: C
A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this? Choose 2 answers
A . Enable HTTPS
B . Honeypot Technique
C . Dependent Fields
D . reCaptcha
Answer: B, D
A user needs to change which email template is used in a running engagement program. What is the first step the user must take In order to make this change?
A . Copy the original Engagement Program
B . Change the wait time for the template
C . Delete the old sent email
D . Pause the Program
Answer: D
