Test Three Flashcards
Completion actions only affect prospects not visitors?
A . True
B . False
Answer: A
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
A . An Automation Rule
B . Add rules to the Pardot tracking code.
C . Completion Actions with a filter
D . Visitor Filters
Answer: D
When do prospects sync to your CRM?
A . When the prospect fills out a form on a landing page
B . When a prospect has been assigned to a user or queue.
C . When the prospect has a lead score greater than 50
D . When the prospect visits a landing page
E . When a prospect is created manually in the Pardot database.
Answer: B
What are 3 webinar connectors Pardot offers?
A . WebEx B . Adobe Connect C . ReadyTalk D . GoTo Webinar E . AnyMeeting
Answer: B, C, D
What activities are completion actions available for?
A . Custom Redirects B . Emails C . Forms D . Automation rules E . Files F . Page actions
Answer: A, B, C, E, F
What does a marketing user have access to in Pardot?
A . Can see users and groups B . Creating new lists, forms, landing pages and send list emails. C . Prospect management D . Can only import prospects E . None of the above
Answer: A, B, C, D
What will undelete a prospect?
A . If the deleted prospect is imported into Pardot with the same email address
B . If the deleted prospect visits a web page
C . If the deleted prospect re-converts by filling out a form with the same email address - if the deleted prospect is imported into Pardot with the same email address - If the deleted prospect re-converts by filling out a form with the same email address - if the deleted prospect clicks a custom redirect - if a deleted prospect downloads a non image file - if the deleted prospect has an associated record in the CRM.
Answer: A, C
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
A . True
B . False
Answer: B
How can an action be applied to a prospect who views a specific page of a website?
A . Through completion actions B . Through automation rules C . Through scoring D . Through page actions E . None of the above
Answer: D
How can you delete a prospect?
A . Through a completion action.
B . Through an automation rule.
C . You can’t delete prospects.
D . Through the prospect table actions. When you delete a prospect, the record is moved to the recycle bin. From the recycle bin, you can restore the prospect or permanently delete the record at any time. Deleting a prospect in Pardot does not delete the record it’s syncing with in Salesforce. You can delete a prospect in several ways.
Answer: D
Creating or marking an opportunity as lost will result in the change of a prospect’s score
A . True
B . False
Answer: A
How can you preview/test matches for automation rules before you run them?
A . Run the automation rule to see how many matches there are.
B . Use the automation preview option.
C . Create a list and see how many prospects are affected. You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules — often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule’s actions applied to them.
Answer: B
How can you ensure your email doesn’t get stuck in spam?
A . Create clear calls-to-action
B . Create mobile-friendly version of the email
C . Create a text version of the email
D . Remove the unsubscribe from the email
E . Add domain keys and SPF - create a text version - avoid spammy words in the email copy - Check image to text ratio - Add domain keys and SPF
Answer: C
Can you tie multiple Salesforce accounts to one Pardot account?
A . Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.
B . No, you can only have one Salesforce connector at a time.
C . Yes, but you would need to contact Pardot Support to enable the feature for you.
D . Yes, but it’s only available to customers with the Pro Edition
Answer: B
Why should you set a form to Always Display?
A . To always show the form when someone returns to the page.
B . To get a higher form conversion rate
C . To prevent spammers from filling out the form
D . To ensure the prospect gets scored and graded.
Answer: A
How long does it take a drip program to start after unpausing it?
A . Immediately
B . Within 5 minutes
C . Within one hour
D . Within one business day
Answer: C
When are visitors converted to prospects?
A . When they run through completion actions
B . When an automation rule runs
C . When a prospect fills out a form or form handler
D . When the prospect visits a Pardot landing page
Answer: C
How do you use an automation rule to opt out prospects?
A . Change prospect field value: ‘Do Not Email’ to ‘Do Not Email
B . You can’t use an automation rule to opt-out prospects.
C . Change prospect field value to Opt-out
Answer: A
Does an automation rule ever match a prospect more than once?
A . Yes, automation rules run every time.
B . No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Answer: B
How can you send an automated email to a prospect after they fill out a form?
A . Using an Automation Rule
B . Using a Completion Action
C . None of the above
D . Using a Segmentation Rule
Answer: A, B