test questions

Question 1

Which of the following characteristics relate to non durable consumer markets?

Answer 1

Purchases are usually paid cash, Purchases are usually made on the basis of habit or impulse, Prices are usually crucial, especially for non-branded products (all of the above)

Question 2

What is potential market?

Answer 2

The aggregate of all the consumers who have a particular need, response capability and have or may have some level of interest in satisfying such need

Question 3

What is a retailer?

Answer 3

A retailer is a natural or a legal person that buys products from wholesalers or semi-wholesalers to sell them directly to the end consumer, A retail trader, A small shopkeeper (all of the above)

Question 4

Demand may refer to

Answer 4

A specific period of time, A particular kind of product or a corporate brand, the whole market, some market segments or an individual.
(All answers are correct)

Question 5

Which of the following is not in the micro environment?

Answer 5

Politics

Question 6

Porter’s five forces focus on

Answer 6

Competitors within the same sector, customers, products, suppliers and potential competitors.

Question 7

What micro environment actor is affected by cost factors?

Answer 7

The company

Question 8

What kind of forces is being analysed when family patterns are being considered?

Answer 8

demographic forces

Question 9

What forces in the macro environment force companies to follow green policies?

Answer 9

cultural forces

Question 10

Marketing activities aimed to produce, promote and sell products that are environmentally friendly are called

Answer 10

green marketing

Question 11

Establishing strong, durable relationships with customers is the basis of

Answer 11

relational marketing

Question 12

What does internal marketing refer to?

Answer 12

The recruitment, training and motivation of the suitable staff for assisting customers adequately

Question 13

BBVA is sponsoring a campaign addressed to women suffering from domestic violence so they can denounce their aggressors. It was launched by the Ministry of Health, Social Services and Equality of Spain. According to social responsibility marketing, what type of action is such sponsorship?

Answer 13

corporate social marketing

Question 14

operational marketing

Answer 14

is action oriented, has a stable environment, is implemented by the marketing department

Question 15

On which of the following basis can the marketing department be formed?

Answer 15

product, territory, function and clients

Question 16

The main functions of marketing management are

Answer 16

Analysis, planning, organization, implementation and control

Question 17

Which of the following statements are characteristics of services markets?

Answer 17

Property and control are not transferred.
Purchase is made on the basis of habit or impulse.
There is no physical distribution though there is a distribution channel.

Question 18

What is a product?

Answer 18

A good, service or idea that is valuable for the consumer or user and satisfies a need.

Question 19

Which of the following statements are characteristics of the markets for nondurable consumer goods?

Answer 19

Purchase is usually paid in cash.
Purchase is usually made on the basis of habit or impulse
Price is crucial, specially for unbranded goods.

Question 20

The study of consumer behaviour embraces the activities that lead to the acquisition of goods and services

Answer 20

For the consumer as well as for third parties to which the consumer is related

Question 21

Which of the following factors is an exogen factor to consumer buying behavior?

Answer 21

family

Question 22

What general segmentation criteria use ethnical groups as a variable?

Answer 22

Demographic and socio-economic criteria

Question 23

Which of the following needs is not an acquired need?

Answer 23

shelter

Question 24

The main reasons why consumers buy online are:

Answer 24

Comfort, information and prices

Question 25

Which one of the following answers is not an external influence on consumer behaviour

Answer 25

perception

Question 26

Motivation is an internal influence on consumer buying behaviour that can be classified on the basis of which criteria:

Answer 26

Rational or emotional motives
Primary or selection motives
Positive or negative motives *All the answers are correct

Question 27

Online reputation management implies

Answer 27

transparency, dialogue, speed *all of the above

Question 28

Which of the following types of purchase imply low complexity

Answer 28

frequent purchase

Question 29

Internet users make up a market niche

Answer 29

false

Question 30

secondary groups of belonging

Answer 30

Have a direct influence on the consumer’s attitudes or behaviour.
Are reference groups.
Are groups of individuals with whom the consumer interacts occasionally in a more formal manner

Question 31

what are acquired needs?

Answer 31

Self-esteem, reputation and love

Are those that an individual learns in response to the environment or culture.

Question 32

What is the Likert scale?

Answer 32

A surveying technique based on the interviewee’s degree of (dis)agreement with a specific statement

Question 33

What is potential market?

Answer 33

The aggregate of all the consumers who have a particular need, response capability and have or may have some level of interest in satisfying such need.

Question 34

Descriptive researches

Answer 34

Are the most common
Describe the characteristics of certain groups, and determine the frequency with which something occurs
Are divided into longitudinal and transversal studies

Question 35

What is the difference between primary and secondary sources?

Answer 35

Primary sources elaborate data ad hoc whilst secondary sources provide data already existing.

Question 36

Quantitative data can be gathered via

Answer 36

Face to face surveys

Question 37

What is the purpose of a market research?

Answer 37

Understanding market conditions, trends and opportunities
Widening the business vision
Making decision in a fast and efficient way

Question 38

If we are to carry out a market research in heterogeneous population, what type of sampling should we use?

Answer 38

Probability sampling

Question 39

What is a sample?

Answer 39

A subgroup of elements of the target population selected to participate in a research

Question 40

What kind of strategy is being followed by a company in a dominant position within the market?

Answer 40

leadership strategy

Question 41

What kind of strategy is being followed by a company following a conservative approach based on the development of new products while trying to maintain a safe market position within the segment in which it operates

Answer 41

defender strategy

Question 42

the diversification strategy is a kind of

Answer 42

growth strategy

Question 43

The SWOT analysis is aimed at identifying:

Answer 43

strengths, weaknesses, opportunities and threats

Question 44

The benefits sought by a consumer would be one of the variables based on characteristics of the consumer

Answer 44

false

Question 45

What should marketing objectives be like in order to help define the most appropriate strategies?

Answer 45

Specific, quantifiable, reachable, challenging and temporary

Question 46

What kind of strategy is being followed by a company targeting a subgroup’s needs?

Answer 46

niche marketing

Question 47

What type of strategy is used by a company specialised on a particular product providing a competitive advantage?

Answer 47

focus strategy

Question 48

What kind of positioning refers to a product’s position in terms of its affinity with the consumer?

Answer 48

consumer positioning

Question 49

Positioning refers to the aggregate of all perceptions that happen in the mind of consumers in regard to a brand or a product and, therefore, is a permanent factor on which companies cannot influence

Answer 49

false