Strategy/conclusion

Question 1

a company with the lowest production and distribution costs can sell its products at a lower price than competition and, in consequence, increase its market share

Answer 1

cost leadership

Question 2

instead of achieving cost leadership, the company becomes a leader in technology, quality, innovation, services, etc. Therefore, this implies specialization on a particular feature that makes a product unique and valuable

Answer 2

differentiation

Question 3

companies in a dominant position within the market or acknowledged market leaders -amazon

Answer 3

leader strategy

Question 4

not trying to take on the market leader. Instead, they may try to expand their market share by competing against companies its own size or smaller

Answer 4

challenger strategy

Question 5

based on peaceful coexistence with the leader. Sometimes the follower may even be aligned to the leader. This does not mean that the follower has no strategies

Answer 5

follower strategy

Question 6

follower strategy. In order to avoid direct confrontation with the market leader, the company pursues smaller segments (niches) in which the leader as shown low interest

Answer 6

nicher strategy

Question 7

seeks to achieve growth with existing products in their current market segments

Answer 7

market penetration strategy

Question 8

seeking new markets for the company’s existing products

Answer 8

market development strategy

Question 9

strenths, weaknesses, opportunities, threats

Answer 9

SWOT analysis

Question 10

marketing objectives must be: specific, quantifiable, reachable, challenging, temporary

Answer 10

SQRCT