Test 3. Chapters 8,10,11,12 Flashcards
property that results from the intellectual and creative process.Although ideas are intangible, they are some of the most important assets of companies and therefore need to be protected.
Intellectual property
examples of intangible assets
brands
names
originals words
secret business information
a distinctive word, symbol, sound, or design that identifies the manufacturer as the source of particular goods and distinguishes its products from those made or sold by others.
Trademark
enacted to protect manufacturers from losing business to rival companies that use similar trademarks.
The Lanham Act of 1946
Occurs when someone owns a famous distinctive mark, the defendant uses a similar mark that leads to an association between the two, and the association impairs the distinctiveness of the famous mark
Trademark dilution
Whenever someone else uses a trademark in its entirety or copies it to a substantial degree, intentionally or unintentionally, the trademark has been infringe
Trademark infringement
what are the rights of a trade mark owner?
1) USE THE MARK IN COMMERCE
2) PREVENT COMPETITORS FROM USING A CONFUSINGLY SIMILAR MARK
3) PREVENT DILUTION OF A
FAMOUS MARK
- a name that a business uses to identify itself and its brand.
- Unique trade names are protected under the common law.
- a name that is the same as the company’s trademarked product is protected.
Trade name
An agreement by the owner of intellectual property to permit another to use a trademark, copyright, patent, or trade secret for certain limited purposes
licensing
gives an inventor the exclusive right to make, use, and sell a product for 20 years.
patent
- The first person to file an application receives protection.
- There is a 9 month limit for challenging a patent.
The America Invents Act
What Is Patentable?
Almost anything is patentable, except the laws of nature, natural phenomena, and abstract ideas.
Making, using or selling another’s patented product without permission ,May also occur even though not all parts of an invention are copied
patent infringement
a patent prevents others from…
making, using or selling the invention
a property right granted to the author or originator of certain literary or artistic productions.
copyright
Copyright owners are protected against…
- Reproduction of the work
- Development of derivative works
- Distribution of the work
- Public display of the work
- Occurs whenever the form or expression of an idea is copied
- The reproduction does not have to be exactly the same as the original.
copyright infringement
Material can be reproduced for criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research
the “fair use”Exception
a formula, device, idea, process, or other information used in a business that gives the owner a competitive advantage in the marketplace.
trade secret
a promise to perform ,that is based on the voluntary agreement of the parties and is enforceable
A contract
One promise, given in exchange for performance – contract is not formed until performance is completed.
Unilateral Contract
Two promises—promise is exchanged for a promise. Here, a contract is formed as soon as promises are exchanged.
Bilateral Contract