Test 3 (Ch. 5 & 6) Flashcards
I. Cognitive Psychology
– study of mental activity (memory, problem solving, and decision making)
II. Atkinson-Shiffrin Model
Sensory memory, short-term memory, and long-term memory
III. Sensory Memory
(a sense picks it up and then its gone)
a. Iconic Memory – Stores visual information for less than a second
b. Echoic Memory – Storage for memory that you hear; lasts about 2 seconds
Iconic Memory –
Stores visual information for less than a second
Echoic Memory –
Storage for memory that you hear; lasts about 2 seconds
IV. Short-term memory
a. Information that you keep in mind for a short period of time
b. Rehearse/repeat the information to keep it in mind
c. Lose information in less than 20 seconds
d. Can hold about 7 pieces of information
e. Chunking a good technique to store more information (e.g. leopard)
V. Working Memory – Baddeley’s model
a. Holds what you are currently thinking about
b. Can hold about 7 pieces of information
c. Can hold 2 seconds worth of material
Working Memory
d. Word length effect
a. can remember shorter words easier than longer words
Working Memory
Phonological loop
has a storage area; also has a rehearsal area
Working Memory
f. Visuo-spatial sketchpad
stores visual information and spatial information (snowman example)
Working Memory
g. Episodic buffer
integrates information from different systems (such as verbal and spatial)
Working Memory
h. Serial position effect –
if given a list, will remember information at the beginning (primary effect) and at the end (recency effect)
VI. Long-term memory –
can hold information for a long time; don’t seem to run out of storage space
Long-term memory
a. Semantic memory –
memory for general information (carrots are orange)
Long-term memory
b. Episodic memory –
it is memory for experiences in our lives (personal)
Long-term memory
c. Procedural memory (implicit memory) –
memory for how to do things like bike riding; hard to verbalize procedural memories (bike)
VII. How does the brain store information in long-term memory
a. Prototype – ideal example (robin and ostrich are both birds)
b. Schemas – framework for related information (such as eating at a restaurant)
c. Networks – arranged in a hierarchy; concept “fruit” – what is listed underneath fruit (apple, oranges)
i. Spreading activation – when activate one concept, other concepts close by may also be activated (orange-bengals) apple-pie
VIII. How does long-term memory work (levels of processing approach)
a. Deep processing
b. Shallow processing
c. Elaborative rehearsal – very much like deep processing
d. Encoding specificity
iii. Mood congruence memory
if sad, more likely to remember sad memories
a. Transience
– some memories just fade away
b. Absentmindedness
– forgot because we were not paying attention
c. Blocking –
tip of the tongue phenomenon
i. Retroactive interference – e.g. remember “thank you” in Japanese but not Spanish example
ii. Proactive interference – remember thank you in Spanish but not Japanese example
X. Flashbulb memory
– an event is “burnt’ into your brain and will never forget it
XI. Eyewitness memory
– not very reliable
XII. Weapon-focus effect –
something very unexpected interferes with memory
a. Mnemonics
Memory Improvement (takes practice more than ability)
i. Acronym (e.g. HOMES for the Great Lakes)
ii. Acrostic (My Very Excellent Mother)
iii. Method of loci or journey method – memory by location; example greek poet simonides
iv. Remembering people’s names by using facial features