Test 2 Flashcards
Media Conglomerates
small and midsized companies that come together to form bigger company that controls a lot of the market share. Disney and AT&T
Concentration
When a handful of firms dominate an industry
Cross-Promotion
Using 1 media to promote products owned by the same company. Disney using its TV station to promote new Star Wars Toys
Horizontal Integration
Same product not the same industry own one level of production or distribution. For instance Disney owns movies, TV, news, marketing, and other companies but doesn’t make cameras.
Vertical Integration
Same industry but not competitive products, multiple levels. Kills competitions like Steel company from guided age.
AT&T and Time Warner
Two large companies that merged so AT&T now a horizontally integrated company controlling many products and sources that are in competition of each other.
Independent media
Media that breaks away from conventional norms like star system, clear narrative structure and conventions. A24
Legacy TV
Broadcast cable or channels
Open TV
Independent on demand connects more peer to peer TV
Narrowcasting
Transmitting TV to niche audience or small species dialed group.
World Wide Web
Internet form of communication that connects servers with common IP address. First person is Time Burners-Lee.
Dial-up vs Broad Band
Using the Telephone system to dial up internet versus cable faster internet on its own service that is easier to access.
Digital Media
umbrella term for electronic data/texts and images. Social media and news from TV
4 Main concepts of Digital Media
- Automation: people automatically do it
- Ethereality: No physical presence so easier to distribute
- Multimedia: combination of various types
Interactivity: Dialogue between humans and computer
Net Neutrality
Everyone and every site given the same speed of internet no matter what. Keep competition open.
FCC
Government body responsible for regulated Media, Internet, and Television. Radio and Satellite are included.
Surveillance Culture
Everyone has agreed to be watched over by media and what we post being public means that anyone can find us.
Panopticon
Michel Foucault the prisoner complex that people act different if they think they are being watched so built and giant tower that prisoners couldn’t see into to make them think they were always being watched.
Representation
How things are portrayed int eh media, how editing effects the version of reality, somatic vs symbolic learning
Systems of Representation
Sorting objects, people, and events, into correlated metal ideas. Connecting the dots between events and the metal map of how the world works.
Disproportionate Representation
When media under represents groups and demographics of society as compared to actual representation.
Symbolic Annihilation
Lack of presence of certain groups saying those those groups are not worth representing. (Native Americans and People with Disabilities)
Social Class
social stratification based on income, education, tastes, and heritage
American Dream
The idea that if people work hard enough they can achieve their dreams.
Neoliberalism
The idea that seeks to liberate government control of the market complicated ability to climb social ladder
Meritocracy
Merit based system where people are promoted based on skills. Doesn’t always happen in America
Stereotypes of the working class
The divides between upper and lower, blue and white color, redneck vs urban. What people wear and how that signifies what class they belong in.
Essentialism
How gender defines identity
The Gender Spectrum
The range of how people feel from masculine to feminine.
Hegemonic masculinity
The stereotype of men that emphasizes white, middle class, straight males over other men. That to be masculine one must fall into all of these categories.
Emphasized Femininity
The portrayal of being feminine as unequal to men, white hero caring emotional thin and small
The Male Gaze
The look at how woman are portrayed in media is based on how men see them because film and media is a men dominated field. Therefore the camera sees woman as objects to be looked at in one way creating a stereotype.
Race
Affiliation based on social constructed groupings
Ethnicity
Affiliation based on shared geographical roots, background, ancestors, religion, or culture
Stereotype
Fitting a group of people into one form or idea that is perpetuated by that groups portray in media. Blacks in the 1960’s
Assimilation
Showcasing races in media without mentioning their race. Everything is fine and race plays absolutely no factor reducing the racism to individual problems and not something society needs to deal with.
Pluralist
Media portraying a minority race as separate but equal. Fresh Prince of Bel Air, black people in white people lives. Race is homogenous. Doesn’t address racism though or the greater world.
Multiculturalist
More diversity of race and races so that they are not strict to one set of stereotypes or ideals. In the end, it does make more progress at addressing racism and race
Heteronormative
Views that men like woman being white middle class the “American normal” Mainly referred to which identities are standard.
Queer Representational Trends
In more recent years very positive with increases in representation and characters on shows becoming reoccurring and main cast. However, a lot of the representation can come from one show or one station so progress still needs to be made.
Queer Contextually
Eve Ng idea about how context informs
- The validity of reading a queer text
- the political and economic feasibility of having a canonical character
- the quality of the canonical LGBTQA+ character
