Test 2 Flashcards
Media Conglomerates
small and midsized companies that come together to form bigger company that controls a lot of the market share. Disney and AT&T
Concentration
When a handful of firms dominate an industry
Cross-Promotion
Using 1 media to promote products owned by the same company. Disney using its TV station to promote new Star Wars Toys
Horizontal Integration
Same product not the same industry own one level of production or distribution. For instance Disney owns movies, TV, news, marketing, and other companies but doesn’t make cameras.
Vertical Integration
Same industry but not competitive products, multiple levels. Kills competitions like Steel company from guided age.
AT&T and Time Warner
Two large companies that merged so AT&T now a horizontally integrated company controlling many products and sources that are in competition of each other.
Independent media
Media that breaks away from conventional norms like star system, clear narrative structure and conventions. A24
Legacy TV
Broadcast cable or channels
Open TV
Independent on demand connects more peer to peer TV
Narrowcasting
Transmitting TV to niche audience or small species dialed group.
World Wide Web
Internet form of communication that connects servers with common IP address. First person is Time Burners-Lee.
Dial-up vs Broad Band
Using the Telephone system to dial up internet versus cable faster internet on its own service that is easier to access.
Digital Media
umbrella term for electronic data/texts and images. Social media and news from TV
4 Main concepts of Digital Media
- Automation: people automatically do it
- Ethereality: No physical presence so easier to distribute
- Multimedia: combination of various types
Interactivity: Dialogue between humans and computer
Net Neutrality
Everyone and every site given the same speed of internet no matter what. Keep competition open.
FCC
Government body responsible for regulated Media, Internet, and Television. Radio and Satellite are included.