Modules 1-5 Flashcards
Censorship
a way to exert hegemony
Reading Media
interpreting forms of the media similar to book
Semiotic Analysis
how things get their meaning
Textual Analysis
formal meanings of gender, sex, race, class, and nationality. It is one way of reading. Think about assignment from English freshman year with the different ways of interpreting a text.
Mass media
Social media, entertainment, cable news etc
Society
People in large groups with boundaries and barriers. Formal like family church and school
Culture
Knowledge, beliefs, and values that bind people together. A way to navigate a society. Media and artifacts and beliefs @ a particular moment.
High vs Low culture
A way to criticize difference in culture and create different barriers for media.
Cultural studies
Interdisciplinary, political, contextual
Interdisciplinary
Multiple academic arenas to study media
Political
Power focused on equalities and inequities.
Contextual
historical moment, location, and medium
Media Criticism
A model that makes text, system and audience “strange” in order to think differently.
Circuit of cultural
The mixture of production, regulation, identity, consumption, and representation working together to create culture.
Articulation
Artifact becoming multiple parts of circuit oof culture forming disparate elements into unity.
Signification
Production of meaning through language
Semantic Network
Terms connected to describe new artifact
Production
Who made, reproduce, distributed the artifact and who paid for the labor?
Identity
Who is involved in prosecuting and consuming and regulating the artifact?
Consumption (reception)
Who buys it, uses it, turns it into identity? Who can and can’t afford the artifact? How is it advertised?
Representation
How and from whom does the meaning come from? What is the meaning beyond the surface?
Regulation
Formal and informal rules affected by artifact. Is it legal or illegal in production or consumption?
Signifying practices
meaningful movements around artifact (pressing start)
Soundscape
all sounds that can be heard in daily life
media technology
ways of distributing media (images, down, news)
Ideology
system of ideas that unconsciously shape and constrains beliefs and behaviors
Ways ideology structure the world
- Limits range of acceptable ideas
- interpolates us
- remains primarily unconscious
- Privileges some ideas over others
- Normalizes power relations
Ideological State Apparatus (ISA)
Church, state, Schools, Media
Hegemony
method for gaining and maintaining power cultural hegemony people don’t really notice it or think about it.
Antonio Gramsci
Riddle of Steele, ideas are more powerful than weapons
Conter hegemonic
actively questions and rejecting dominant ideology
Hegemonic negations
Tension between hegemonic, and counter hegemonic ideas
Theodor Adorno
Philosopher against capitalism for 3 main reasons
- Leisure becomes toxic
- Doesn’t sell us stuff we need
- creates photo fascists everywhere
The Cultural Industry
Pessimistic straight path only one way industry works. Focused on propaganda
The Cultural Industries
Optimistic in approach to understanding, more round about in understanding.
Brand
A way of distinguishing between different companies and their products.
Brand Culture
A way of associating with a certain brand a and belonging to it. Like being a Mac user
Commodity Activism
Use of buying or not buying based on beliefs.
Technology Determinism
Technology informs society
Medium Theory
The focus on technology as influence of society rather than the content on the technology
“The Medium is the Message”
Marshall McLuhan’s famous saying from the Medium Theory
Time Shifting
The fact that mass media changes how much time goes by. Reading versus watching Netflix
Binging
Watching multiple episodes in a row, typically a whole season over one sitting period.
Fake News
News that is constructed or slightly fabricated but reads and looks like real news. It is typically tied to more extreme ends of the political spectrum and tied to clickbait, vertical integration, and code to get people to buy products.
Social construction of technology
Society informs technology: Failed technologies that don’t make it because society rejects it.
Post-Truth
the theory about society today that truth is really hard to find because of the fake news swirling around
Global village
How mass media and the internet has made the world smaller more familiar and more available
Society of the spectacle
Images and appearance over reality. The ideas that construction of reality is better than reality
Simulacra and simulation
Based on Jean Bauudrillard about how modernization has changed society and we are inundated by sensory overload. The depiction of something that has no original and the depiction of real world process.
Stuart Hall
One of the earliest philosopher to want to study media and culture as similar also has a theory that messages are encoded into media to be decoded by the audience.
Adorno and Horkheimer
Capitalism corrupts theory around culture industry
Antonio Gramsci
Hegemony and using ideology to assert power and influence and keep it that way. Along with Counter hegemonic and hegemonic negotiations.
David Hesmondhalgh
Culture Industries and the idea that there are more than one way to study the culture productions machines because they are not similar and to be bundled together.
James Lull
Author of Hegemony studying power dynamics and how a group can use a dominating ideology to stay in power.
Marshall McLuhan
The Medium is the message dude who was curious about the effects of technology itself on society rather than the content. For instance how did a TV disrupt life rather than the shows we see on TV.
