Exam 3 Flashcards
Plastic Representation (Warner)
A combination of synthetic elements put together to look like meaningful imagery, but which can only approximate depth and substance because ultimately it is hallow and cannot avoid close scrutiny.
Meaningful Diversity (Beltran)
4 Questions to consider:
- Are characters of color fully realized individuals?
- Do writers and producers feel interested and knowledgeable of non-white characters worlds?
- Does the diversity of the cast appear natural?
- Do the series or film producers exploit the natural of a stories setting or subject matter?
Inclusion Rider
Famous or well acquainted actors, directors, and producers stipulating in their contracts the addition of diverse actors and crew.
Reception Theory
Over arcing frame scholars use to explain how audiences make sense of media. Not interested in authors and creators of media only interested in the audience.
Encoding/Decoding Model
Acknowledge that media institutions imbed texts with particulars meanings and audience can interpret those meanings.
3 Step process:
-Encode: Producers and creators decide what they want text to be about
- Media text: film, book, tv show etc
- Decoding: How the audience interprets the message
Preferred Reading
The code used to create media texts. Draws on dominant ideology and hegemonic structures.
Dominant Code
Audience code is equal to the preferred reading or intended message.
Oppositional code
Recognized preferred reading but reject it in favor of a different code. J.K.Rowling and Cho Chang
Negotiated code
More common and a mash up of the preferred reading and audience’s own interpretation.
Fans (Henry Jenkings)
Obsessing over an artist or show. A Part of a group and community to liking social media. Fans create alternative and democratic communities.
Fan culture
Social and cultural practices of identity in relation to the group or person that are shared globally.
Participatory culture
Only possible with technology in digital age. Like social media and participate without obsessing over a group or totally diving into the culture.
Fan Entitlement
The fans have the right to tell show runner and creators how to make the show and what can happen.
Narcissistic identification
Fans go and gravitate toward certain content because they can identify with it.
Race bending
Changing the race of a character in new media adaptations. It can be seen well or not depending on narcissistic identification
Adaptation
Altered or amended version of text or film. When a media text is created for another audience, culture, practices, or demographics.
Canned Programs
Created in one country then get repackaged for another via dubbing or subbing so it is very close to the original.
Format Programs
Program borrows from another countries show for their own. The voice is a prime example of it. Very similar with some changes.
Closed and open adaptations
Closed - highly standard format and standardize.The adaptation cannot veer too far from the original.
Open - local creative team has more freedom to adapt to the local audience.
Adaptation codes
Practices: Staging and shooting how the show is put together
Conventions: Specifics TV production in country: what does it look like is it national or commercial
Cultural: Codes of local producers and audiences
Globalization
The way regional economies become intreated via communication and transportation and trade. Media is the center since communication is easier.
Global Village
Increased consumption of media has lead to an increased desire for connection via media. Since communities can be linked by the media we consume, many voices can speak through it.
Cultural Imperialism
Large forms of media flowing out the U.S. influences so many other countries. US media is eroding other cultures media and influence.
Cultural Homogenization
Local cultures transformed or absorbed by outside culture. Caused by cultural imperialism.
Cultural Hybridization
America products mixed in with local cultural to create something new and new ideas and traditions.
Regionalization
Media geared to specific geographic region.
Cultural Proximity
Desire for cultural products similar to ones language, cultural, and values. People prefer media close to them.
Media conglomerates
Giant corporations that are combinations of media groups that control most os the market. Warner, Disney, Comcast
Despacito Case study
The song was a creation of two artists within the same record label designed specifically to do well in the US and Latin America. Universal Music group
Synergy
Components of a company work together to create something that would impossible if they were separately owned.
Pacific Rim Culture
Pacific rim societies showing their modernized cultures . in the 21st century there has been more a flow of products from Asian to the world rather than the US to the rest of the world. This flow has increased recently leaving to inter asian development. (China, Japan [The Walkman], South Korea, Taiwan, India)
Soft Power (Joseph Nye)
Shift from dominant culture like military to getting people to like what you want through culture and entertainment. Which army and which story wins, so there is a focus on non governmental power to influence other groups.
1997 Asian Finical Crash
Losses in manufacturing setting and global focus in response to crash. Korea invested in culture industry afterwards as a way to help support its economy.
Hallyu
The Korean wave: Coined by Chinese journalist and indicated influence in Asia first before the rest of the world.
K-pop
Korean pop and idol culture of creating entertainment groups like BTS who sing, dance, and crate lavish music videos while also having differs personalities. Then the music is marketing globally. Blending of cultures but in a highly structured form that packages the system to create stars.
Media Activism
Working to protest against a social injustice to create change. For the media, it is using global voice to create change in media and how it works.
Cultural citizenship
A sense of belonging by a nation that has been rejected by certain types of people. Koreans
Hashtag activism
Using digital participation to create awareness to a certain issue
Brown Voice
Recalling or stereotypical Indian accent voice that is not actually how people talk. Most used in comedic situations but very inaccurate in representation.
