Exam 3

Question 1

Plastic Representation (Warner)

Answer 1

A combination of synthetic elements put together to look like meaningful imagery, but which can only approximate depth and substance because ultimately it is hallow and cannot avoid close scrutiny.

Question 2

Meaningful Diversity (Beltran)

Answer 2

4 Questions to consider:

• Are characters of color fully realized individuals?
• Do writers and producers feel interested and knowledgeable of non-white characters worlds?
• Does the diversity of the cast appear natural?
• Do the series or film producers exploit the natural of a stories setting or subject matter?

Question 3

Inclusion Rider

Answer 3

Famous or well acquainted actors, directors, and producers stipulating in their contracts the addition of diverse actors and crew.

Question 4

Reception Theory

Answer 4

Over arcing frame scholars use to explain how audiences make sense of media. Not interested in authors and creators of media only interested in the audience.

Question 5

Encoding/Decoding Model

Answer 5

Acknowledge that media institutions imbed texts with particulars meanings and audience can interpret those meanings.
3 Step process:
-Encode: Producers and creators decide what they want text to be about
- Media text: film, book, tv show etc
- Decoding: How the audience interprets the message

Question 6

Preferred Reading

Answer 6

The code used to create media texts. Draws on dominant ideology and hegemonic structures.

Question 7

Dominant Code

Answer 7

Audience code is equal to the preferred reading or intended message.

Question 8

Oppositional code

Answer 8

Recognized preferred reading but reject it in favor of a different code. J.K.Rowling and Cho Chang

Question 9

Negotiated code

Answer 9

More common and a mash up of the preferred reading and audience’s own interpretation.

Question 10

Fans (Henry Jenkings)

Answer 10

Obsessing over an artist or show. A Part of a group and community to liking social media. Fans create alternative and democratic communities.

Question 11

Fan culture

Answer 11

Social and cultural practices of identity in relation to the group or person that are shared globally.

Question 12

Participatory culture

Answer 12

Only possible with technology in digital age. Like social media and participate without obsessing over a group or totally diving into the culture.

Question 13

Fan Entitlement

Answer 13

The fans have the right to tell show runner and creators how to make the show and what can happen.

Question 14

Narcissistic identification

Answer 14

Fans go and gravitate toward certain content because they can identify with it.

Question 15

Race bending

Answer 15

Changing the race of a character in new media adaptations. It can be seen well or not depending on narcissistic identification

Question 16

Adaptation

Answer 16

Altered or amended version of text or film. When a media text is created for another audience, culture, practices, or demographics.

Question 17

Canned Programs

Answer 17

Created in one country then get repackaged for another via dubbing or subbing so it is very close to the original.

Question 18

Format Programs

Answer 18

Program borrows from another countries show for their own. The voice is a prime example of it. Very similar with some changes.

Question 19

Closed and open adaptations

Answer 19

Closed - highly standard format and standardize.The adaptation cannot veer too far from the original.
Open - local creative team has more freedom to adapt to the local audience.

Question 20

Adaptation codes

Answer 20

Practices: Staging and shooting how the show is put together
Conventions: Specifics TV production in country: what does it look like is it national or commercial
Cultural: Codes of local producers and audiences

Question 21

Globalization

Answer 21

The way regional economies become intreated via communication and transportation and trade. Media is the center since communication is easier.

Question 22

Global Village

Answer 22

Increased consumption of media has lead to an increased desire for connection via media. Since communities can be linked by the media we consume, many voices can speak through it.

Question 23

Cultural Imperialism

Answer 23

Large forms of media flowing out the U.S. influences so many other countries. US media is eroding other cultures media and influence.

Question 24

Cultural Homogenization

Answer 24

Local cultures transformed or absorbed by outside culture. Caused by cultural imperialism.

Question 25

Cultural Hybridization

Answer 25

America products mixed in with local cultural to create something new and new ideas and traditions.

Question 26

Regionalization

Answer 26

Media geared to specific geographic region.

Question 27

Cultural Proximity

Answer 27

Desire for cultural products similar to ones language, cultural, and values. People prefer media close to them.

Question 28

Media conglomerates

Answer 28

Giant corporations that are combinations of media groups that control most os the market. Warner, Disney, Comcast

Question 29

Despacito Case study

Answer 29

The song was a creation of two artists within the same record label designed specifically to do well in the US and Latin America. Universal Music group

Question 30

Synergy

Answer 30

Components of a company work together to create something that would impossible if they were separately owned.

Question 31

Pacific Rim Culture

Answer 31

Pacific rim societies showing their modernized cultures . in the 21st century there has been more a flow of products from Asian to the world rather than the US to the rest of the world. This flow has increased recently leaving to inter asian development. (China, Japan [The Walkman], South Korea, Taiwan, India)

Question 32

Soft Power (Joseph Nye)

Answer 32

Shift from dominant culture like military to getting people to like what you want through culture and entertainment. Which army and which story wins, so there is a focus on non governmental power to influence other groups.

Question 33

1997 Asian Finical Crash

Answer 33

Losses in manufacturing setting and global focus in response to crash. Korea invested in culture industry afterwards as a way to help support its economy.

Question 34

Hallyu

Answer 34

The Korean wave: Coined by Chinese journalist and indicated influence in Asia first before the rest of the world.

Question 35

K-pop

Answer 35

Korean pop and idol culture of creating entertainment groups like BTS who sing, dance, and crate lavish music videos while also having differs personalities. Then the music is marketing globally. Blending of cultures but in a highly structured form that packages the system to create stars.

Question 36

Media Activism

Answer 36

Working to protest against a social injustice to create change. For the media, it is using global voice to create change in media and how it works.

Question 37

Cultural citizenship

Answer 37

A sense of belonging by a nation that has been rejected by certain types of people. Koreans

Question 38

Hashtag activism

Answer 38

Using digital participation to create awareness to a certain issue

Question 39

Brown Voice

Answer 39

Recalling or stereotypical Indian accent voice that is not actually how people talk. Most used in comedic situations but very inaccurate in representation.