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Consumer Behavior > Test 2 > Flashcards

Test 2 Flashcards

1
Q

Personality

A

Totality of thoughts, emotions, intentions, and behaviors that are consistently displayed by individuals

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2
Q

Innovativeness

A

Degree to which consumers are open to new ideas

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3
Q

Competitiveness

A

Enduring tendency to strive to be better than others

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4
Q

Brand Personality

A

Human characteristics that can be associated with a brand

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5
Q

Brand Personality; Competence

A

Responsible, reliable, dependable

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6
Q

Brand Personality; Excitment

A

Daring, sprited

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7
Q

Brand Personality; Sincerity

A

Honest, genuine

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8
Q

Brand Personality; Sophistication

A

Glamorous, charming

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9
Q

Lifestyles

A

the ways consumers live and spend their time and money

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10
Q

Psychographics

A

The way consumer lifestyles are measured

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11
Q

PRIZM Geodemographics

A

Potential Ratings Index by ZIP market, a popular lifestyle analysis technique

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12
Q

Ideal Social Self

A

Represents the image that a consumer would like other to have about him or her

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13
Q

Extended Self

A

Represents the various possessions that a consumer owns that help him to form self perceptions

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14
Q

Self-Congruency Theory

A

Theory states that much of consumer behavior can be explained by the match between a consumer’s self concept and the images presented of typical users of a focal product.

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15
Q

Attitudes

A

Relatively enduring overall evaluations of objects, products, services, issues, or people.

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16
Q

Persuasive Advertising

A

Objective is that by changing beliefs or feelings, marketers can also change behavior.

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17
Q

Message Effect

A

the appeal of a message and its construction affect persuasion

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18
Q

Source Effects

A

characteristics of the person or character delivering a message that influences persuasion

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19
Q

Recency Effect

A

occurs when material presented later in the message has the most impact

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20
Q

Primary Group

A

Group that includes members who have regular, direct contact with one another

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21
Q

Secondary Group

A

Interaction is much less frequent than primary group interaction

22
Q

Social Buying

A

Consumer buying behavior that takes place on social networking sites.

23
Q

Social Couponing

A

Type of buying where consumers receive a coupon by joining a special social networking website.

24
Q

Word-of-mouth

A

information about products, services, and experiences that is transmitted from consumer to consumer.

25
Q

Organic

A

Occurs when consumers truly enjoy a product and want to share their experiences with others.

26
Q

Apmlified

A

Occurs when marketers attempt to launch WOM in existing customer circles like blogs

27
Q

Buzz Marketing/ Gorilla Marketing

A

marketing a product using unconventional ways

28
Q

Viral Marketing

A

Buzz marketing tactic that uses online technologies to facilitate WOM

29
Q

Opinion Leaders

A

Consumers who have great influence on the behavior of others relation to product adoption and purchase

30
Q

Diffusion Process

A

The way new products are adopted and spread throughout a marketplace

31
Q

5 Categories of Consumers

A
  1. Consumer Innovators
  2. Early Adopters
  3. Early Majority
  4. Late Majority
  5. Laggards
32
Q

Extended Family

A

Three or more generations of family members

33
Q

Blended Family

A

Family with previously married spouses and their children

34
Q

Sandwich Generation

A

Consumers who must take care of both their children and their aging parents

35
Q

Influencer

A

Person in household who recognizes a need and provides information about a potential purchase to others

36
Q

Gatekeeper

A

Person who controls information flow into the household

37
Q

Consumer Culture

A

Represents the commonly held societal beliefs that define what is socially gratifying within a specific society.

38
Q

Cultural Norms

A

Rules that specify the appropriate behavior in a given situation within a specific culture

39
Q

Role Expectations

A

Specific expectations that are associated with each type of person within a culture or society

40
Q

Translational Equivalence

A

exists when two phrases share the same precise meaning in two different cultures

41
Q

High- Context Culture

A

Communication through nonverbal elements

42
Q

Low-Context Culture

A

Communication through spoken word

43
Q

Glocalization

A

The idea that marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local

44
Q

Microculture

A

A group of people who share similar values and tastes that are included within a larger culture

45
Q

Divergence

A

A situation in which consumers choose membership in microcultures in order to stand out of define themselves

46
Q

World Teen Culture

A

The speculation that teenagers around the world are more similar to each other than to people from other generations

47
Q

Advertiming

A

When advertisements timed for when consumers will be most receptive to the message

48
Q

Experiential Shopping

A

Recreational-oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling

49
Q

Impulsive Shopping

A

Spontaneous activities characterized by a diminished regard for consequences and a desire for immediate self-fulfillment

50
Q

Retail Personality

A

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

51
Q

Atmospherics

A

The emotional nature of an environment

52
Q

Buying Power

A

Found in the form of cash on hand, credit card spending limits, or money available by debit card

Consumer Behavior (4 decks)

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