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iMedia > Test > Flashcards

Test Flashcards

1
Q

Product produced by the digital publishing sector

A

eBook
Web banner
Icon

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2
Q

Categories of audience segmentation

A

Education
Income
Interests
Lifestyle
Age
Gender

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3
Q

What does PEGI stand for

A

Pan European game information

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4
Q

What does SD video stand for

A

Standard defenition

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5
Q

Audio that is used in digital games

A

Music
Sound effects
Voice

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6
Q

Ways audience can be engaged in digital games

A

Button
Click
Drag and drop
Navigation bars

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7
Q

Promotion types

A

Audio
Billboard advert
Social media post
Digital image

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8
Q

How can campaign manager contribute to a promotional campaign

A

Allocating roles
Managing reasources
Organising activities
Tracking project progress

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9
Q

What do focus groups do

A

Give feedback by discussion
Live content
Small groups face to face

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10
Q

CC

A

Creative Commons

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11
Q

TM

A

trademark

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12
Q

Loosles quality

A

An audio format.
Files are reduced in size without the loss of data or quality audio.

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13
Q

Purpose of media products

A

-educate
-inform
-advertise
-entertain
-influence

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14
Q

DPI

A

Dots per inch
-the more dots per inch the picture has, the more detail you will see when printed

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15
Q

PPI

A

Pixels per inch
The higher the PPI, the better image quality

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16
Q

Quantitive data

A

Data that can be counted or measured in numerical values

17
Q

Qualitative data

A

Information that cannot be measured/ counted easily expressed using numberd

18
Q

SFX

A

special effects are fake additions in real life eg.props, added to make a media product look better

19
Q

VFX

A

Visual effects are moderations to a media product that have been edited on a computer

20
Q

Processes of production

A

Pre production
Production
Post production
Distribution

21
Q

Storyboard

A

Gives information of order of shots in a timeline

22
Q

Mind map uses

A

To generate and link ideas

23
Q

Moodbaord

A

To generate ideas and feelings through pictures

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