Test 1 (Chapter 6) Flashcards
The 5 characteristics of a good topic
- Importance to speaker
- Interest to the audience
- Worthy of listeners’ time
- Narrowed
- Oral delivery
The 7 common speech purposes
- Providing new information or perspective
- Agenda setting
- Creating a positive or negative feeling
- Strengthening commitment
- Weakening commitment
- Conversion
- Inducting a specific action
“Providing new information or perspective”
Ways to change a listeners perspective or provide new information on a subject based on lack of info or knowledge of only one side.
“Agenda setting”
Causing people to think about a topic they previously knew little about or ignored.
“Creating a positive or negative feeling”
Like at a funeral or a wedding.
“Strengthening commitment”
Motivate audience members to become even more strongly committed.
“Weakening commitment”
To reduce the intensity of listeners’ commitment to a belief.
“Conversion”
Replacing one set of beliefs with another that is inconsistent with the first.
“Inducting a specific action”
Persuading people to take an action, regardless of the attitudes of the individual listeners. Make a contribution, purchase a product or vote for a candidate.
Strategic planning in preparing a speech
Identifying constraints involved, the purpose of the speech, and the resulting opportunities.
Identifying the constraints
- Audience: normal audience shit!
- Audience analysis
- Ethos as the speaker
- Nature of your topic
- Rhetorical situation
“Audience analysis”
It restricts your speech to what you found will most appeal to them from you audience analysis.
“Ethos as the speaker”
Positive ethos can constrain you because audience will have high expectations of you and you have to taylor your speech to meet those expectations.
Negative ethos means your challenge is either to build it or change it.
“Nature of your topic”
Depending on how the topic relates to you will constrain how you give your speech; Lack of care about topic is going to be portrayed in your speech.
Specific purpose SP statements
What you want the audience to take away from the speech; a more specific version of your general purpose.
