test 1 Flashcards
Research is the process of developing and selecting from alternative ways of resolving a problem or choosing from among alternative opportunities
F
manager should avoid conducting market research when the decision is of the considerable strategic or tactical importance
F
one advantage of open-ended response questions is the possibility that interview bias will affect the results
F
global information systems allow management to track the whereabouts of delivery personnel
F
a party that maintains Websites on the World Wide Web is called a content provider
T
qualitative research is objective
F
in its simplest form, a research hypothesis is a “guess” about the outcome of a research study
T
propriety marketing refers to the research projects conducted to study specific company problems
T
UPC refers to the bar-coded info containing product info that can be read by optical scanners
T
A search-engine optimizer mines data from in-store point-of-sale data recordings
F
there is always one best research design for a marketing research study
F
Concomitant variation is sufficient evidence to determine causality in experiments
F
a marketing researcher who reports on the age, gender, income, and education of consumers in a particular city is describing geo-demographic info
T
managers should ask if the payoff will be worth the investment when deciding whether or not to make a decision without research
T
concept testing is a type of exploratory research
T
the term survey is most often associated with quantitative research
T
Marketing metric involves qualitative ways of monitoring and measuring marketing performance
F
Marketing research involves more than conducting surveys
T
marketing research attempts to provide accurate information in order to reduce uncertainty in decision-making
T
conditional causality means the cause is necessary and sufficient to bring about the effect
F
a fast food chain studies traffic patterns and population density patterns to select sites for future restaurants. which type of research is being preformed
distribution research
Identifying target market demographic for a shopping center located in Omaha, Nebraska is what type of research
Descriptive
Establishing the relationship between advertising and sales in the beer industry is
Causal
The application of computation, summarizing, and reasoning to understand the info gathers is research called
Analysis
