test 1 Flashcards
Research is the process of developing and selecting from alternative ways of resolving a problem or choosing from among alternative opportunities
F
manager should avoid conducting market research when the decision is of the considerable strategic or tactical importance
F
one advantage of open-ended response questions is the possibility that interview bias will affect the results
F
global information systems allow management to track the whereabouts of delivery personnel
F
a party that maintains Websites on the World Wide Web is called a content provider
T
qualitative research is objective
F
in its simplest form, a research hypothesis is a “guess” about the outcome of a research study
T
propriety marketing refers to the research projects conducted to study specific company problems
T
UPC refers to the bar-coded info containing product info that can be read by optical scanners
T
A search-engine optimizer mines data from in-store point-of-sale data recordings
F
there is always one best research design for a marketing research study
F
Concomitant variation is sufficient evidence to determine causality in experiments
F
a marketing researcher who reports on the age, gender, income, and education of consumers in a particular city is describing geo-demographic info
T
managers should ask if the payoff will be worth the investment when deciding whether or not to make a decision without research
T
concept testing is a type of exploratory research
T
the term survey is most often associated with quantitative research
T
Marketing metric involves qualitative ways of monitoring and measuring marketing performance
F
Marketing research involves more than conducting surveys
T
marketing research attempts to provide accurate information in order to reduce uncertainty in decision-making
T
conditional causality means the cause is necessary and sufficient to bring about the effect
F
