terms

Question 1

attributed_conversions_14d

Answer 1

Number of attributed conversion events occurring within 14 days of click on ad.

Question 2

attributed_conversions_14d_same_SKU

Answer 2

Number of attributed conversion events occurring within 14 days of click on the ad where the purchased SKU was the same as the one advertised

Question 3

attributed_dpv14d:

Answer 3

Number of attributed detail page views occurring within 14 days of click on an ad

Question 4

attributed_detail_page_views_clicks_14d

Answer 4

The number of total detail page view conversions attributed to ad click-throughs within 14 days, including brand halo.

Question 5

attributed_sales_14d:

Answer 5

Aggregate value of promoted attributed sales occurring within 14 days of an attribution event in local currency. (Assuming it includes brand halo).

Question 6

attributed_sales_14d_same_SKU

Answer 6

Aggregate value of promoted attributed sales occurring within 14 days of an attribution event in local currency. (Assuming it only includes ads from the same SKU).

Question 7

attributed_units_ordered_new_to_brand_14d:

Answer 7

The number of units from first-time orders for products within the brand over a one-year lookback window. Not available for search term report.

Question 8

attributed_sales_new_to_brand_14d:

Answer 8

The total sales of new-to-brand orders.

Question 9

attributed_units_new_to_brand_14d:

Answer 9

The number of units from first-time orders for products within the brand over a one-year lookback window.

Question 10

attributed_units_sold_14d

Answer 10

Number of attributed units sold occurring within 14 days of click on an ad.

Question 11

dpv14d:

Answer 11

Number of detail page views occurring within 14 days of click on an ad.

Question 12

units_sold_14d:

Answer 12

Number of attributed units sold occurring within 14 days of click on an ad.