Additional Terms

Question 1

attributedConversions14d

Answer 1

Number of attributed conversion events occurring within 14 days of click on ad

Question 2

attributedConversions14dSameSKU

Answer 2

Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

Question 3

attributedSales14d

Answer 3

Number of attributed sales occurring within 14 days of click on ad

Question 4

attributedSales14dSameSKU

Answer 4

Aggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

Question 5

attributedUnitsOrdered14d

Answer 5

Number of attributed units ordered within 14 days of click on ad

Question 6

14daysACoS

Answer 6

14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100

Question 7

14daysRoAS

Answer 7

14 day return on advertising spend RoAS = total sales ÷ total cost

Question 8

attributedConversions14d

Answer 8

Number of attributed conversion events occurring within 14 days of click on ad

Question 9

attributedConversions14dSameSKU

Answer 9

Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

Question 10

14dayCtcRate

Answer 10

Conversion Rate (%) = attributedConversion / Clicks * 100

Question 11

attributedSales14d

Answer 11

Number of attributed sales occurring within 14 days of click on ad

Question 12

attributedSales14dSameSKU

Answer 12

Aggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

Question 13

attributedUnitsOrdered14d

Answer 13

Number of attributed units ordered within 14 days of click on ad

Question 14

14daysACoS

Answer 14

14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100

Question 15

14daysRoAS

Answer 15

14 day return on advertising spend RoAS = total sales ÷ total cost