calculations Flashcards
1
Q
Average Cost of Sale (ACoS) =
A
cost / attributed_sales_14d * 100; lower is better
2
Q
Average Cost-per-click (aCPC) =
A
cost / clicks
3
Q
Average Order Value (AOV) =
A
attributed_sales_14d / conversions
4
Q
Conversion Rate (CVR) =
A
conversions / clicks * 100
5
Q
Cost per action (CPA)=
A
cost / conversions
6
Q
Cost per detail page view (CPDVP) =
A
cost / dpv14d
7
Q
Cost per mille (CPM) =
A
(cost/impressions) * 1000
8
Q
Click-through rate (CTR) =
A
( clicks / impressions ) * 100
9
Q
Return on Ad Spend (RoAS) =
A
attributed_sales_14d / cost; higher is better (this is the inverse of ACoS)
