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Media Studies > Terminology of Advertising > Flashcards

Terminology of Advertising Flashcards

1
Q

What is the Anchorage Text?

A

Text that gives more detail on the product - confirms the meaning of the product.

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2
Q

What are the conventions of advertising?

A

Key Image, Brand Logo and name, Anchorage Text, Image, Slogan/Tagline

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3
Q

What are examples of Non-Verbal Codes?

A

Facial expressions / Gestures / Body Position / Direct Address

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4
Q

What are Technical (Photographic codes)?

A

Types of shot and the effect / Crops / Angles / Layout

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Media Studies (8 decks)

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