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Media Studies > Key Terminology > Flashcards

Key Terminology Flashcards

1
Q

Define Conventions

A

Estabilished rules or shared understandings used in the creation of media products.
‘The way/how we do things’

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2
Q

Define Digital Media

A

Is any media that can be created, viewed or distributed on digital devices.

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3
Q

Define Equilibrium

A

State of normality.

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4
Q

Define Convergance

A

Coming together technology and institutions to create a new media product, or new media experience.

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5
Q

Define Vertical Intergration

A

A strategy that involves bringing supply, distribution, production and sales together.
e.g Netflix

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6
Q

What is meant by the term ‘Fake News’

A

Information that appears to be genuine, but is false, untrustworthy and or damaging.

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7
Q

Define Cinematography

A

The art of creating moving pictures, using film/video cameras.

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8
Q

Define Disequilibrium

A

A state of abnormality.

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9
Q

Define the Genre ‘Social Realism’

A

A realistic description of films of contemporary life as means of social or political context.

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10
Q

Define Symbolic Codes

A

A system where things like, location, weather, mise-en-scene, costumes and so on can represent symbolic hidden meanings.

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11
Q

Define Stock Character

A

Type of character in a story who is easily recognisable as they appear in many stories.
e.g The Moody Teenager

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12
Q

Define Brand

A

A type of product which is manafactured and marketted off an specific name, logo and design.

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13
Q

Define Binary Opposition/Opposite

A

To things that are opposite to each other

e.g Light and Dark

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14
Q

Define UGC

A

User Generated Content

Any form of content created by the users of an online system.

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15
Q

Define Semiotics

A

The use and study of sign, and sign systems and their meanings.

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16
Q

Define Commerical Broadcasting

A

Privetly owned media broadcasting of television or radio progammes.

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17
Q

Define Franchise

A

A collection of connected media products derived from a single original source/

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18
Q

Define Distribution

A

The ways in which media products are available to audiences (either online or physically)

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19
Q

Define Demerger

A

Seperating a large corporation into two or more smaller organisations.

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20
Q

Define BARB

A

Broadcasters Audience Research Board

Measures and collects TV viewing data in the UK

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21
Q

Define By-line

A

A line of text on a newspaper/magazine that names the writer of an article.

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22
Q

Define Editorial

A

An article in a newspaper/magazine which expresses an opinion on a topical issue.

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23
Q

Define Subscription Broadcasting

A

Any platform/broadcaster that offers access to its content via a subscription.

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24
Q

Define Public Service Broadcasting

A

Television and radio programmes that are broadcast to entertain, educate and inform that audience without making any profit.
e.g BBC (no advertisements, get their money from TV licenses)

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25
Q

Define the character type ‘Donor’

A

A person who donates or gives something away.

e.g a sword to the protagonist.

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26
Q

Define Cross-head

A

Words used as a title or sub-heading to break up text in a newspaper/magazine.

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27
Q

Define Copy

A

The written material as opposed to images which features in a media text.

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28
Q

Define Denotation

A

The literal meaning.

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29
Q

Define DTP Software

A

Desktop Publishing allows users to create printed media text with various page layouts and designs.

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30
Q

Define Camera Shot Types

A

How far you are away from the subject, or the angle.

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31
Q

Define Storyboard

A

A visual representation and plan of how a moving image scene will be shot.

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32
Q

Define Slogan

A

A catchy, eye-catching memorable phrase often used in advertising.

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33
Q

Define Archetype

A

(An original on which many copies are based off - which can lead to a very typical example of a person)

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34
Q

Define Conglomerate

A

A large corporation which owns a large number of media companies such as television, radio, etc giving the conglomerate control in the market.

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35
Q

Define Focus

A

What the reader/audience has their attention drawn to at different points in the story.

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36
Q

Define Subjectivity

A

Information which is based on individual interpretation/opinion.

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37
Q

Define Chronological

A

Following the order of events as they occur.

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38
Q

Define Cut

A

A simple editting technique; one shot ends and another shot begins with no transitions or effects added in.

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39
Q

Define Logo

A

The visual image used to identify a product, brand or company.

40
Q

Define Coded

A

Something that has to be unscrambled/decoded before the meaning becomes clear.

41
Q

Define Horizontal Intergration

A

Media companies who aquire (buy/take over) other companies operating in the same sector.
e.g A production company buying / taking over another production company.

42
Q

Define Headline

A

The text at the top of page/article in a newspaper/magazine that indicates what the content is to the audience.

43
Q

Define Tension

A

Points in the story which create unease in the reader/audience making them want to find out what happens next.

44
Q

Define Masthead

A

The publication’s name or title, in a distinctive font usually placed at the top of the front page/cover page.

45
Q

Define Message

A

The expected reading an audience takes from a media text.

46
Q

Define Mise-en-scene

A

Everything in a shot/scene in a single frame.
(Helps the audience to gain meaning from a scene)
e.g Props, costumes, characters etc.

47
Q

Define Non-Diegetic Sound

A

Sound that is neither on screen, or features in the world of film.
Sound that has been editted in, e.g the soundtrack; to create mood/atmosphere.

48
Q

Define Colour palette

A

The suite of colours used in the creation of media texts, such as newspaper/magazines/websites to reflect its brand, and appeal to its audience.

49
Q

Define Cover price

A

The price printed on the front cover of a media text.

50
Q

Define the character type ‘Dispatcher’

A

A person who sends someone/something to a particular place.

51
Q

Define Engima

A

A question/mystery/clue that is not immediately resolved which draws the audiences attention in.

52
Q

Define Flashback

A

Scene in a moving image, which is set in an earlier time period then the main story.

53
Q

Define Intertextuality

A

Often media texts make references to other media texts, to engage and interest the audience.

54
Q

Define Teaser

A

A form of trailer which ‘teases’ the audience about a forthcoming film.

55
Q

Define Editing

A

A post-production technique. Any arranging, revising or preparation of written audio or video content to get the piece ready for audience consumption.

56
Q

Define New equilibrium

A

A new state of normality.

57
Q

Define Genre

A

A style or category of a media form.

58
Q

Define PEGI

A

Pan-European-Game-Information

Judges and decides what the age ratings should be for games

59
Q

Define Merger

A

A combination of two or more media companies into one - usually to gain more power of influence in the market (eliminating competition)

60
Q

Define IPSO

A

Independent Press Standards Orginisation

The independent regulator of the newspaper/magazine industry in the UK.

61
Q

Define Ideology

A

A shared set of beliefs and ideas about what is right/wrong.

62
Q

Define Propaganda

A

Using the media to promote a biased viewpoint.

63
Q

Define BBFC

A

British Board of Film Classification

Decides the age rating/censorship of all films/video content released in the UK.

64
Q

Define Code

A

A communication system which includes signs, rules and shared understandings.
e.g English language, non-verbal, print, editing etc.

65
Q

Define Anchorage

A

A typical example of a person.

An original which many copies are based off.

66
Q

Define Bias

A

A prejudice for or against a particular group/individual.

67
Q

Define Date Line

A

A line that shows the data a media publication was first written/published.

68
Q

Define Monesitation strategy

A

The proposed method of making income from a media product.

69
Q

Define Structure

A

The order that different elements of a story are put in to
OR
How the different elements are arranged/organised

70
Q

Define Platform

A

The software, technologies or apps that allow media producers and consumers to interact which one, another such as social media.

71
Q

Define Process

A

A series of actions or steps taken to achieve an end result.

72
Q

Define Atmosphere

A

The emotions/feelings created by a story.

73
Q

Define Technique

A

A way of doing something.

74
Q

Define Manipulate

A

To control, shape or influence.

75
Q

Define Cross-cut

A

An editing technique, used to estabilish that action is ocurring at the same time.

76
Q

Define Antagonist

A

In a plot, the character whose function is to disrupt the protagonist - often, but not always, the villian
Antagonist (Anti-Hero)

77
Q

Define Font

A

The style and size of text characters on a printed page or screen.

78
Q

Define Diegetic-Sound

A

Actual sound in the world of film (not edited in) that can be heard on or off screen.
e.g Footsteps, conversations

79
Q

Define Connotation

A

The symbolic hidden meaning.

80
Q

Define camera movement

A

The way the camera moves/angles

81
Q

Define Moral Panic

A

The impact on society when the mass media play an active role in stereotyping a group, individual or issue as a threat to the accepted norms, values and interests in society.

82
Q

Define Plot

A

The basic elements of a story.

83
Q

Define OFCOM

A

Office of Communication
Ran by the government-approved regulatory body, responsible for broadcasting and communications systems in the UK, making sure they operate fairly and competively.

84
Q

Define Content provider

A

Any orginsation that makes material for viewing on any platform.

85
Q

Define Pace

A

The speed at which the story is being told.

86
Q

Define Cultural Hegemony

A

The process of making people believe the beliefs and values of the most powerful group as being natural and common sense.

87
Q

Define Regulation

A

A set of rules and standards that are expected to be adhered to.

88
Q

Define Mediation

A

The selection and omission of information when creating a media product.

89
Q

Define Strapline

A

A cross column subheading, usually found in newspapers, magazines and websites that emphasises part of an article/advertisement.

90
Q

Define Narrative

A

How the elements of a story are told.

91
Q

Define Objectivity

A

Something claimed to be ‘objective’ needs to be supported by hard evidence.

92
Q

Define De-regulation

A

The reduction or removal of government regulations in a particular industry.

93
Q

Define Oligoply

A

A state of limited competition - a market which is shared by a few conglomeretes.

94
Q

Define Encode

A

To communicate ideas and messages throughthe system of signs

95
Q

Define Decode

A

The process through which an audience deciphers the meaning and message in a text

96
Q

Define Continuity

A

In film-making is the practice of ensuring that details in a shot are consistent from shot to shot within a film scene.

Media Studies (8 decks)

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