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IAB > Terminology > Flashcards

Terminology Flashcards

0
Q

CTV

A

Click to View

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1
Q

CPO

A

Cost per Order

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2
Q

IP

A

Internet Protocol

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3
Q

LDA

A

Legal Drinking Age

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4
Q

MMM

A

Mixed Media Modeling

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5
Q

MRAID

A

Mobile Rich Media Ad Interface Definition

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6
Q

MSA

A

Master Service Agreement

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7
Q

OOH

A

Out of Home

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8
Q

SSP

A

Supply Side Platform

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9
Q

UGC

A

User Generated Content

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10
Q

SOV

A

Share of Voice

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11
Q

VAST

A

Video Ad Server Template

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12
Q

ROAS

A

Return On Ad Spend

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13
Q

ROAS

A

Return on Ad Spend

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14
Q

WAP

A

Wireless Application Protocal

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15
Q

RSS

A

Real Simple Syndication

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16
Q

RPM

A

Revenue Per Thousand

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17
Q

ECPM

A

Effective Cost Per Thousand

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18
Q

FEP

A

Full Episode Player

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19
Q

HTML

A

Hyper Text Mark Up Language

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20
Q

BT

A

Behavioral Targeting

21
Q

CPD

A

Cost per Download

22
Q

DMA

A

Designated Marketing Area

23
Q

DMP

A

Data Management Platform

24
Q

ATF

A

Above the Fold

25
Q

Identify stages of new consumer decision journey

A 
Awareness
Familiarity
Consideration
Purchase
Loyalty
26
Q

COPPA

A

Children’s Online Privacy Protection Act

27
Q

BTF

A

Below the fold

28
Q

CPA

A

Cost per acquisition

29
Q

CPC

A

Cost per click

30
Q

CPE

A

Cost per Engagement

31
Q

CPS

A

Cost per Sale

32
Q

CTC

A

Click to Continue

33
Q

CTR

A

Click through rate

34
Q

CPV

A

Cost per view

35
Q

DR

A

Direct Response

36
Q

DSP

A

Demand side platform

37
Q

GRP

A

Gross Rating Point

38
Q

IAB

A

Interactive Advertising Bureau

39
Q

IO

A

Insertion Order

40
Q

KPI

A

Key Performance Indicators

41
Q

OPA

A

Online Publisher Ad

42
Q

OVP

A

Online Video Platform

43
Q

PII

A

Personally Identifiable Information

44
Q

POP

A

Point of Purchase

45
Q

RFI

A

Request for Information

46
Q

RFP

A

Request for Proposal

47
Q

ROS

A

Run of Site

48
Q

RTB

A

Real Time Bidding

49
Q

T&C

A

Terms and conditions

50
Q

TRP

A

Target Rating Point

51
Q

VMAP

A

Video Mobile Ad Player

IAB (6 decks)

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