Terminology Flashcards
CTV
Click to View
CPO
Cost per Order
IP
Internet Protocol
LDA
Legal Drinking Age
MMM
Mixed Media Modeling
MRAID
Mobile Rich Media Ad Interface Definition
MSA
Master Service Agreement
OOH
Out of Home
SSP
Supply Side Platform
UGC
User Generated Content
SOV
Share of Voice
VAST
Video Ad Server Template
ROAS
Return On Ad Spend
ROAS
Return on Ad Spend
WAP
Wireless Application Protocal
RSS
Real Simple Syndication
RPM
Revenue Per Thousand
ECPM
Effective Cost Per Thousand
FEP
Full Episode Player
HTML
Hyper Text Mark Up Language
BT
Behavioral Targeting
CPD
Cost per Download
DMA
Designated Marketing Area
DMP
Data Management Platform
ATF
Above the Fold
Identify stages of new consumer decision journey
Awareness Familiarity Consideration Purchase Loyalty
COPPA
Children’s Online Privacy Protection Act
BTF
Below the fold
CPA
Cost per acquisition
CPC
Cost per click
CPE
Cost per Engagement
CPS
Cost per Sale
CTC
Click to Continue
CTR
Click through rate
CPV
Cost per view
DR
Direct Response
DSP
Demand side platform
GRP
Gross Rating Point
IAB
Interactive Advertising Bureau
IO
Insertion Order
KPI
Key Performance Indicators
OPA
Online Publisher Ad
OVP
Online Video Platform
PII
Personally Identifiable Information
POP
Point of Purchase
RFI
Request for Information
RFP
Request for Proposal
ROS
Run of Site
RTB
Real Time Bidding
T&C
Terms and conditions
TRP
Target Rating Point
VMAP
Video Mobile Ad Player