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IAB > Study Guide Questions > Flashcards

Study Guide Questions Flashcards

0
Q

What are the 4 UAP sizes?

A

180x150
300x250
728x90
160x600

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1
Q

What is the standard file size for a leaderboard?

A

30k

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2
Q

What are the 5 rising star ads?

A 
Billboard
Slider
Filmstrip
Push down
Sidekick
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3
Q

Vendors of rich media ads include who?

A

Pictela
Eyewonder
Pointroll
Media mind

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4
Q

What is “float” over the page?

A

A high impact ad that actually floats over the page instead of being part of it

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5
Q

What is a companion ad?

A

An ad that is shown in tandem with video

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6
Q

What is the standard mobile ad size for an iPhone?

A

320x50

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7
Q

Name 3 common mobile operating systems

A

IOS
Android
Windows

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8
Q

How do you determine a GRP calculation?

A

Frequency x % of audience reach

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9
Q

What is an age gate?

A

An age verification before you can enter a site

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10
Q

Give examples of domain targeting

A

.edu
.gov
.net

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11
Q

What is a cookie?

A

An anonymous piece of code assigned by a website or a network to a user and deposited on their PC

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12
Q

What are the dimensions of a cookie or tag?

A

1 pixel

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13
Q

What is retargeting?

A

Method of identifying users who have already demonstrated an interest in a product, but have not completed a purchase or request

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14
Q

Name several data management platform vendors

A 
eXelate
Lotame
BlueKai
DataXu
Audience Science
Krux
DataLogic
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15
Q

Name two third part measurement firms for reach and audience

A

ComScore

Neilsen

IAB (6 decks)

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