Term 1 week 7 Flashcards
What is price discrimination and what is it based on?
A firm engages in price discrimination by charging consumers different prices for the same good based on:
-Individual characteristics
-Belonging to an identifiable group of -consumers
-The quantity purchased
Why does a firm earn higher profit from price discrimination compared to uniform pricing?
-PD firms charge higher prices to those who are willing to pay more
-PD firms sell to some people who are not willing to pay the uniform price.
Compensate lower MWTP for higher MWTP
What are the necessary conditions for price discrimination?
- A firm must have market power (otherwise it cannot charge over competitive price)
- A firm must identify which consumers are willing to pay relatively more and there must be a maximum someone is able to pay.
- A firm must prevent resale from those who payed a relatively lower price to those who are charged a higher price.
Is all differential pricing price discrmination?
No, as sometimes it may just be reflecting costs eg news stand magazine more expensive than direct mailing.
What is the inverse demand curve?
Label each part
P = a - Q
P= price
a = constant part of demand
Q = quantity
What does the constant part of demand?
- The level of demand for a good if it was free
What is the total cost of production for a monopolist?
C(Q)
What is the profit function for a monopolist?
C(a-Q) - C(Q)
What are the types of price discrimination?
First degree
Second degree
Third degree
What is first price discrimination?
Each unit is sold at consumers reservation price so all consumer surplus is eroded. (Extracts all consumer surplus).
What is second price discrimination?
What are examples of it?
AKA Non-linear price discrimination.
The monopolist has incomplete information.
-They know consumers have different tastes but cannot tell them apart before purchase.
-Hence self selection designs are used to set the correct price-quantity package.
Quantity discounts
What is the basis of price discrimination?
The monopolist can charge some people a price that is higher than its MC.
Why is price discrimination used?
When a firm wants to sell an extra unit there are two effects:
There is an increase in revenue due to extra sale
There is a decrease in revenue due to the fall in price of existing units.
Price discrimination is an effort to decrease the second impact by expanding sales.
What is third degree price discrimination?
You can identify different groups and identify their demand functions.
You know there are different groups and can identify them.
And know that charging the same amount across the two groups is not profitable.
Graphically in perfect competition what is 1st degree price discrimination?
MC and demand intersect.
Usually the two triangles are producer and consumer surplus but the consumer surplus is removed all by the producer.